When emailing your customers, finding the right balance between sending too many and not enough emails is crucial. Sending more than 50 emails daily can harm your open and click-through rates. In this blog post, we’ll explore why you should avoid sending too many emails and how to make sure your email marketing campaigns are as effective as possible.

 

Why Use Email Campaigns?

With over 4 billion email users globally, an email campaign is the best way to reach customers [source]. It is also a powerful medium that makes communication between the company and clients more accessible and practical.

 

The reasons don’t stop just here,

• Each email helps predict all possible pain points that users face on their brands and help eliminate them.
• Using this campaign, you can show your unique skill, share important information and offer the best deals.
• Using emails, you can collect more critical information from subscribers to generate personalized offers, segregate them and send relevant content to attract them more.
• These campaigns help your business grow by providing the correct information about your products that your customers appreciate and the problems they face.

On knowing the above benefits of email marketing campaigns, you may start sending many emails, anxious to cover more subscribers in a short duration. But doing so, there is a big NO sign board ahead! Let’s see why.

 

Why No More Than 50 Emails Per Day?

Specific guidelines must be followed to ensure your email campaign is successful. Under such strategies, the email count you send daily plays a vital role.

 

Using an emailing tool to send thousands of emails daily will make your mails essentially end in the spam folder and further lead to being blocked. Moreover, though you follow proper guidelines on email marketing, a significant hurdle you must pass through is to make people open the mail and respond to it.

 

This is why it is always good to start with a small number of emails, around 10-20 emails per day, gradually increasing depending on reputation and deliverability.

 

Here is the list of additional reasons and guidelines for having a successful email campaign.

 

1. Increase your sender score

Bypassing the spam filter is one of the main hurdles every email campaign faces. To override this, you should have a good sender reputation or score.

 

The sender score is the credit that your email holds that depends on the history of bounce rate, open rate, and the number of daily email volumes. Sending thousands of emails in the first week of your campaigns may damage your sender score. So, ensure you gradually warm up your emails to build the sender’s reputation. 

 

2. Pass-through spam filters

Though you have an excellent sender score, you may still get stuck in a spam filter. This is mainly because you are new to communication history. So, this filter decides your email pass-through to the recipient. There are some key points to take care of in your emails.

 

•  Make sure there is no suspicious attachment in any part of your email.
• Avoid using SPAM trigger phrases that are irrelevant or overpromising. 
• Make sure you don’t use too many links in your content.

3. Increasing sending limit

Every Email Service Provider(ESP) has its daily limit for sending emails. It is vital to note that your email does not get suspended or blocked due to an override. So, ensure that you always hold a low daily limit of 5-10 emails per day, continuing for a week or so.

 

Further, make a gradual increase in the number of emails by closely monitoring the deliverability, which has a check on the open rate. Aim for at least 50-80% of emails to get opened to increase the number per day.

 

4. Recycling your list

Last but not least, maintaining your hard-built reputation is essential. Ensure that you keep recycling your email campaign list now and then. For example, if a recipient does not open three consecutive emails of yours, it is better to take them out of the list instead of sending more emails and lowering your open rates.

 

By doing so, you will finally have well-engaged recipients and use your bandwidth of email limit wisely, maintaining a higher sender score.

 

Finally, remember that every email counts in this campaign. So, to make your business grow, note the above points for using your bandwidth in this campaign effectively to build a good relationship with your prospects for a long time.