As the world starts to reopen after a year of isolation, many marketing and sales teams wonder when the best time is to start making sales calls again. The answer may surprise you – keep reading to learn more about when to make sales calls in 2022 and how to get started.
Related: 5 Types Of Sales Goals Every Inside Sales Team Should Have
The Best And Worst Times
Due to these being high connection periods, the best time of day to conduct sales calls to prospective customers is between 4:00 p.m. and 5:00 p.m. The second best time for great results from sales calls is around midday, or 11:00 a.m. to 12:00 p.m. when most people take a lunch break and have extra time for meetings. Reaching out well before lunch or at the end of the day is also a successful sales call approach.
Working hours in most countries are from 7:00 a.m. to 7:00 p.m. Most professionals plan their whole day and concentrate on the day’s important challenges during the early hours of the day. As a result, when you call before 10 a.m., you may be unsure if your prospective customers are ready and eager to answer your call. And once everyone has settled into their shift, the first two hours are usually spent planning the day and handling urgent demands.
If you call sooner or later, don’t expect to get a decision-maker. Those who begin working before 8 a.m. are more likely to complete their tasks without interruption, making them less inclined to pick up the phone. The same is true for people who work at night.
You may only pass up great possibilities if you follow up with fresh leads within the initial hour of qualification. Even if your third or fourth voicemail goes unanswered, don’t give up on a lead. You must keep calling.
The Best And Worst Days
Most nations, including the United States, India, and the United Kingdom, have their regular week off on Saturdays and Sundays. However, Mondays are renowned for being the busiest ones around the globe, so you should only make calls on Mondays if you want to chat with frantic professionals who have way too much on their hands.
Wednesday and Thursday are the best days to call prospective customers. This discovery is not entirely unexpected. After all, most individuals are getting ready for the weekend on Friday and aren’t looking to build a connection with a salesman.
On Monday, customers are getting back into the swing of things and preparing for the week ahead. But by the middle of the workweek, individuals have had sufficient time to adjust to their workweek and start taking care of essential problems without feeling interrupted by your call.
Another wrong time to contact prospective customers is in the latter part of Friday when most individuals have already gone into weekend mode. So, avoid making cold calls after lunch on Fridays and wait for the ideal moment to call someone.
Choosing the best time to conduct sales calls is critical to sales success. Try out these tactics and select those that work best for you. You might be astonished at how many additional prospective customers you can reach by making a few minor adjustments.
