When Evaluating Any B2B Data Provider, Here Are 5 Things You Should Consider

when choosing b2b data provider


In today’s world, data is the talk of the B2B marketing space. The more accurate data you use in your marketing activities, the more likely you are to achieve success. Inaccurate data wastes 23.7% of sales reps’ time. But with current and accurate data, your sales and business team won’t waste more time speaking to the wrong people. 

To gather such actionable, analytical, and measurable data, you often need to rely on B2B data providers. These data providers can fulfill your purpose only if they understand and meet your specific needs in sales and operations. Thus picking up the right B2B data provider becomes an important decision for the success of your business.


Ways to Choose the Right B2B Data Provider for Business Success

1. Data accuracy

data accuracy for b2b data provider

The most important thing that should top your priority list when choosing a data provider is the accuracy of the data. Without accurate B2B data, your marketing strategies will go in vain. Hence, choose the right data partner that helps you acquire data from reliable sources. You will boost your sales instantly when you reach out to the target audience with valid information.

The best way to discover a B2B company’s data accuracy is to examine its sources and data collection methods. Even if the database provider offers sufficient data, ensure it contains all the necessary details.

2. Customization options

The requirements and goals of every organization are unique. That is why you need a flexible marketing database that covers all the perspectives and objectives of your business. 

Before choosing any data provider, ensure that they offer customized data options. Do thorough research on the customization options they offer. Moreover, ensure that you choose a company that understands your business needs and provides solutions that align with your sales and marketing goals.

For example:

  • Can you get customization following the name or size of companies in a particular industry?
  • Will the data provide details like the company’s contact information and designation of employees?

3. Adequate insights

Knowing the buyer’s persona can be a great help to your business. This allows you to align your service or product with your customer’s interests and reach them with relevant campaigns. 

So, before choosing your B2B data provider, ensure they can gather insights about your target audience. This can further help you equip your marketing campaigns and enhance the possibility of approaching your targeted customers.

4. Deliverability guarantee

If you have invested in your customer data, you would always expect it to work. You hope that the gathered data meets your goals of B2B marketing campaigns. But, when you avail of data service from your provider, you expect an additional deliverability guarantee.

So, ask these questions to your data provider for the deliverability guarantee of the B2B database: 


  • What is the deliverability guarantee rate given by your B2B data provider?
  • What guarantee can their services offer if your marketing messages fail to deliver?
  • What further action will your B2B data provider take if a message is undelivered?

Most B2B marketers come across data providers that do not guarantee deliverability. And even if they don’t, they skip providing details about what actions to take in case of failed deliveries. Hence, asking the above questions is important when choosing a data-providing company.

5. Cost factor

The cost factor is one crucial element that needs to be viewed before choosing any data-providing organization. However, many marketers focus only on ROI and miss the relative value when selecting an organization. This results in cost chaos for many companies. 

Proper research is important before making a decision. You need to understand the estimated pricing range for a company of your size and know the level of negotiation that can be done.

Make sure you find answers to these questions to have a clear idea before availing of a data service: 

  • Does your data-providing company offer premium pricing?
  • Are you aware of what other services and offers they include in the premium?
  • Do you think the premium will help you achieve your other targets?

Choosing the right B2B data provider is a critical decision that can significantly impact your business’s success. By focusing on data quality and accuracy, coverage and relevance, compliance and privacy, integration and usability, and customer support and service, you can ensure you select a provider that meets your needs and helps drive your business forward.


Take your time to evaluate potential providers thoroughly, and don’t hesitate to ask for trials or sample data to test before committing. With the right partner, you can unlock the full potential of your B2B data and achieve your business goals.


Also Read: How to Increase B2B Sales Leads? 5 Ways to Generate Leads

If you are looking for a B2B lead generation company that can help you identify relevant prospects for your sales team, FunnL is a great place to start. With years of experience, we aim to deliver qualified leads to fill your sales pipeline.


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