B2B contact databases are a valuable business tool for sales and marketing professionals. A good database can provide you with information about potential customers and help you build relationships with key decision-makers. Information can include things like business name, address, contact person, and type of business.
Maintaining a B2B contact database requires regular refreshing to ensure accuracy. This will ensure that your campaigns are targeting the right contacts and that your messaging is aligned with your audience’s needs. Refreshing the data also allows you to weed out any inaccurate or outdated information. So, how can you go about refreshing your B2B contact database? Let’s take a look.
3 Best Ways To Refresh Your B2B Contact Database
1. Perform a systematic and frequent check
A periodic and systematic check of the database is essential to keep it fresh and effective.
Keep in mind that a B2B contact database can be used for more than just email marketing. You can also use it for telemarketing, direct mail, or even social media campaigns. The key is keeping the data current, so you can reach your target audience as accurately as possible.
Here’s how to go about it:
- Identify the quality of your current data.
- Remove duplicate and inaccurate data.
- Update your contacts with the most recent information.
- Export your refreshed data into a CSV file for future use.
The manual process of verifying leads by hand is not worth the time or money, and if you don’t have a team, it will take ages. The other alternative would be to go with B2B data provider companies who offer affordable pricing as well as reliable service!
Related: What Do Lead Generation Companies Do?
2. Rebuild completely & align your database
A complete overhaul of your leads list may be the best option to refresh your B2B database.
Cleaning up the entire database can take a lot of time. This is also an opportunity for you, as it allows you to realign the database in accordance with your business priorities and needs.
It will ensure that you have the most up-to-date information for your contacts. Not only will this help improve communication with your clients, but it can also help increase sales. Keep in mind that when refreshing your database, it is important to use a reputable source for contact data. Doing so will ensure that you get the most accurate information possible.
This option can be costly and time-consuming, but it can also be the most effective way to get rid of old or irrelevant data. And, of course, you will need a full-blown B2B lead generation campaign to rebuild your lead database.
3. Segment and analyze your data
By organizing your data into specific categories, you can more easily identify potential leads and target them with relevant content. In addition, segmenting your data allows you to track the success of your marketing campaigns and measure the return on investment (ROI).
Note: Campaigns tailored to selected customer segments receive 200% more conversions (source).
It can help you target potential customers who are the most likely to be interested in your product or service. By taking the time to analyze your data, you’ll be able to create a more effective contact list that will help you achieve your business goals.
No matter how great your product or service is, if you don’t have a steady stream of high-quality leads to sell to, your business will eventually stagnate. That’s why it’s so important to keep your contact database refreshed with the latest information on potential customers. And that’s where FunnL comes in – we are a B2B data provider and can provide you with a collection of high-quality B2B leads based on your business’s ideal customer persona.
