Sales leads are the lifeblood of any organization. Whether your company is a startup or a well-established business, you need sales leads to find new customers and grow your business. However, finding high-quality sales leads can be difficult, and it’s important to understand what makes a good lead before you start your search. In this blog post, we’ll discuss what everyone should know about sales leads.
1. Sales leads and prospects are not the same ones
When it comes to sales, many people mistakenly believe that a lead and prospects are the same. But in reality, these two terms refer to quite different concepts. A sales lead is simply someone who has shown an interest in what you’re selling, while a sales prospect is someone who is further along in the buyer’s journey and is considering making a purchase.
As a result, a lead is more of an initial step in the process of turning potential consumers into actual purchasers, whereas a prospect may go through several phases of engagement before making a final purchase decision (check out our detailed guide to the difference between sales lead and sales prospect).
2. Sales lead connect you with more audiences
Any successful business relies heavily on sales leads. By helping you to connect with more potential customers, they open up a world of possibilities for your company and help you to grow your customer base exponentially. They allow you to get the word out about your products or services, reaching a much wider audience than you could ever reach on your own.
In addition, sales leads can also provide valuable insights into the tastes and interests of potential buyers by tracking who visits your website or interacts with your social media postings, allowing you to customize your products accordingly.
3. Sales leads come from a variety of sources
Sales leads can come from a variety of sources, both online and offline. Traditional offline sources include print advertising, personal networking, and referrals from existing customers. Online sources of sales leads include search engine optimization, webinars, and social media marketing.
However, the most effective source of sales leads is often a combination of both offline and online tactics.
For example, a company might use print ads to generate interest in its products and then use SEO to direct potential customers to its website. Once on the website, customers can be engaged through social media marketing or webinars, which can lead to increased sales.
Marketers claimed these forms of content create leads with the best customer conversion rate (source):
- Social media content – 42%
- Webinars/webcasts – 40%
- Website blogs – 30%
By using a variety of sources to generate sales leads, companies can maximize their chances of success.
4. Sales leads leverage your business with valuable customer feedback
There’s no denying that sales leads may be incredibly beneficial to companies of all sizes. They not only provide you with a pool of potential clients but also assist you in streamlining your marketing efforts by supplying you with specific information about your target demographic.
Furthermore, sales leads can assist you in getting inside your clients’ thoughts and understanding what types of items and services they find appealing. With this critical information in hand, you can better design and modify your services to better match their demands and increase sales, boosting your bottom line.
By understanding what a good sales lead looks like, you can focus your marketing efforts on generating high-quality leads that will turn into paying customers. According to a report by Technology Marketing Community, producing high-quality sales leads is the main difficulty for 59% of B2B marketers (source). But don’t worry if you’re having trouble generating leads; FunnL is always available to help.
At FunnL, we recognize the value of high-quality sales leads, and we’ve built a Lead Recommendation Engine for companies like yours to generate only the best leads by filtering out high-quality leads.