Just like consumer data, businesses generate a lot of data too. This data is collected from a variety of sources, both internal and external. The type and volume of data can vary greatly depending on the industry, size of the company, and other factors. But what are the typical sources of B2B data? In this blog post, we’ll discuss some of the most common sources of B2B data. Here’s a closer look.
Related: Sources of MQL for B2B Marketers
Public sources
These are data sources that are freely accessible and in the public domain. Examples include:
1. Tools
There are a number of tools that offer B2B data for free. This can be a valuable resource for businesses looking to expand their customer base. However, it is important to be aware of the quality of the data before you use it.
Always check the source and make sure the information is up-to-date. Otherwise, you could end up wasting your time and money on marketing campaigns that produce no results.
2. Social media platforms
For B2C companies, social media platforms are undoubtedly valuable. However, what many people don’t realize is that these same platforms can also be powerful data sources for B2B companies.
LinkedIn, Twitter, and Facebook are all popular sources of B2B data. You can find lists of companies or individuals who work in certain industries or search for keywords related to your industry.
Private sources
Data sources like these are hidden from public view and can only be accessed through subscription, permission, or payment. They include:
1. Paywalled websites
Paywalled sites restrict visitor access to content until they agree to pay a subscription fee. This limits the number of people who can view information, essentially censoring what’s available to the public.
It may come as a surprise to some that many paywalled websites also offer valuable B2B data. This data can provide businesses with detailed information about their customers, competitors, and the market as a whole. By accessing this data, businesses can make more informed decisions about their products and services, and how best to reach their target markets. Thus, it is well worth considering paywalled websites when looking for accurate and up-to-date business data.
2. DaaS (data as a service) providers
DaaS (data as a service) providers are revolutionizing the way businesses access and use data. By providing on-demand access to a broad range of data sets, DaaS providers make it easy for businesses to get the data they need when they need it. This can help businesses make better decisions, improve their operations, and compete more effectively.
Customers can store their data on the provider’s server and access it from any device with an internet connection. This allows customers to focus on their core business while leaving the storage and security of their data to the experts.
Related: How B2B Lead Generation Has Changed Over The Years
As a business, you know that generating leads is essential to your success. But what are the best ways to find high-quality leads? And where do you start looking for data? FunnL is a B2B data provider that offers its customers an Inside Sales Platform. This platform provides users with high-quality leads based on their ideal customer persona. So whether you’re just starting out and need help finding your target market or you’re looking for more refined data, we can help.
