47% of marketers are sure that email automation is worth the price. [source] These campaigns can be triggered by certain events, such as when a customer makes a purchase or subscribes to a newsletter.

 

Email marketing automation saves businesses time and effort while delivering timely and relevant messages to customers. With the right email marketing software in place, creating a high-converting automated email workflow is simpler than you think.

 

Moreover, to help you create an effective automated email workflow, we’ve compiled a collection of examples that are considered standard practice among marketing teams. With these time-tested automated email examples, you can see an increase in the number of email subscribers that sign up and interact with your promotional emails.

 

Related: 3 simple ways to personalize emails at scale

 

In this blog post, we’ll take a look at some typical examples of email marketing automation workflows. Keep reading!

 

Typical Examples Of Email Marketing Automation:

 

 

• Event management workflow.

 

 

Planning an event is challenging, but luckily there are email workflows to automate your communication, make event planning stress-free, and focus on making your event a success. For example, you can create a workflow that sends important information to registrants about the event, such as hotel accommodations and agenda information for live events or webinar log-in information for online events.

 

This way, you can be sure that your attendees have all the information they need to make the most of their experience. And when the event is over, you can set up a workflow that gives attendees online access to session slides and continues to nurture them with additional content or promotion for future events.

 

• New subscriber welcomes workflow.

 

Welcome emails are a great way to make a first impression on new subscribers. By showcasing your brand’s personality and utility, you can set the tone for future interactions and build a foundation for a strong relationship.

 

Plus, according to a report, welcome emails generate 4 times more opens and 5 times more clicks than regular email marketing campaigns. [source] So it’s worth investing the time to craft a compelling message.

 

In a welcome campaign, introduce your brand and point the new contact toward your social channels and learning resources, such as blogs, webinars, etc., to help them get the most out of their experience.

 

In addition, you can also gather information from your lead by providing a quick survey with topics to learn more about or links to high-performing blog posts to create a niche for users.

 

• Lead nurturing workflow.

 

A lead nurturing workflow is like a digital salesperson that never gets tired. By automatically sending targeted content to leads based on their interactions with your brand, a lead-nurturing workflow helps you close more deals with less effort.

 

And because it relies on segmentation, tagging, and scoring to determine the best course of action, a lead nurturing workflow is always up-to-date on the latest changes in your sales funnel. In other words, a lead nurturing workflow is the key to unlocking the full potential of your marketing and sales teams.

 

If you notice that a contact has downloaded several of your beginning-stage marketing offers, it could be a sign that they’re ready for more. You can keep them engaged and moving forward by setting up workflows that help advance these contacts further through the flywheel.

 

• Cart abandonment workflow.

 

Shopping cart abandonment is one of the most frustrating things in an e-commerce business. But a cart abandonment workflow helps mitigate the damage. By sending a reminder message that the items are still available and offering a special discount, you can encourage the contact to complete the purchase. 

 

Once the lead follows through with the purchase, they should be added to an upsell workflow, a prompt replenishment workflow, and any other applicable workflow to retain the customer.

 

With a bit of creativity and effort, cart abandonment can be something other than the end of the road. Instead, use it to put your brand back in front of customers and encourage them to complete their purchases. It might just be the difference between a one-time sale and lifelong loyalty.

 

• Cross-sell and upsell workflow.

 

After a customer makes a purchase, staying in touch and continuing the relationship is crucial. You can use workflows to send updates about new products/services or encourage customers to buy more. For example, you can create a workflow that automatically sends a thank-you email after making a purchase. 

 

In addition to that, you can include links to related products/services that the customer might be interested in. This helps you stay top of mind and increases the chance that customers will return to you to make another purchase. You can boost your sales and build long-term relationships with your customers by using workflows to upsell and cross-sell to your existing customers.

 

• Customer satisfaction workflow.

 

Customer satisfaction is essential for any business. It’s the metric that lets you know whether your customers are happy with your brand and their experience. The customer satisfaction workflow is set in motion based on satisfaction survey results and feedback from your customer base.

 

By quantifying customer satisfaction on a numerical scale, you can set out to improve that number. For example, customers with low satisfaction scores receive helpful content and resources to enhance their experience. On the other hand, customers with high satisfaction scores are rewarded with special offers or referral perks. Using a customer satisfaction workflow ensures everyone has a positive experience.

 

Email marketing automation is a potent tool that helps you save time and drive more sales. By identifying your ideal email marketing automation tool and beginning to set up the workflows your team needs, you can start streamlining your email marketing efforts for better engagement and ROI.