The sales tech stack is a technology the sales and marketing team uses to attract new customers and nurture existing ones. In 2022, all the tools a salesperson could need are available at the touch of a button. In addition, there are different software as a service (SaaS) tools with various features: find new prospects, create a business proposal, schedule meetings, create demonstrations, and close deals.

 

In this blog, we will find the different tools for your sales tech stack and understand its features, benefits, and whether it is in line with your business. So now, let’s start reading.

 

Types of tools for your sales stack

1. Customer relationship management (CRM)

CRM is like a one-stop shop with the integration of tools. It stores the persona of your prospects and customers and monitors and tracks their history. For example, you can see the number of customers visiting your site, fixed appointments, emails, products added to the cart, and the most recent sales activity. 

 

You can use this information as assistance for the sales and marketing team. For example, you can provide product recommendations or discounts based on prospects’ sales interactions. 

 

2. Analytics tool

Analytics reports are more important for sales and marketing teams. Some analytics tools will integrate the CRM with analytics, but it will be a standalone analytics tool. It’s mainly preferred to spend time and energy on sales and marketing analytics. It provides more insights on how to sell your product/service to the right customers. 

 

The various features of analytics tools are:

• Message tracking with potential prospects and customers;
• Chatbot for automatic response;
• Creating customized deals;
• Detailed sales analytics report;
• Forecasting.

3. Prospecting tools

Prospecting identifies and qualifies potential customers for a business’s products or services. It can be difficult, but using the right tools can make it easier.

 

Prospecting tools are designed to help businesses identify and target potential customers. They can provide customer data and insights, such as where customers are located, what they’re interested in, and how best to reach them. This information can create targeted marketing campaigns that generate more leads and sales. 

 

Prospecting tools can also help evaluate current customer data to identify additional opportunities. Overall, prospecting tools provide a wealth of information to help businesses grow their customer base.

 

4. Appointment booking software

It is the most commonly used software by the sales and marketing teams and the most neglected software in the sales stack. These tools are integrated into your workplace for demonstration meetings or appointments for sales calls. They can be linked to your Google calendar or other calendars to notify you about your appointment. It helps you to schedule your daily appointments and customer meetings on time.

 

The features of appointment booking software include calendar synchronization with emails, automatic reminders & notifications, scheduling work hours, working status, cancel meetings & rescheduling, team schedules & meetings, different time zones, and integration with other software.

 

5. Live chat tools

You can never forget to get live chat tools for your sales and marketing teams. Today many customers prefer online shopping to going shopping outside. The live chat tools let customers know about your business and build opportunities for your sales team. In addition, it integrates with your social media and sites to centralize your work in one place. 

 

The various features of live chat tools are tracking your visitors, rating & routing, chat & operator monitoring, initiative chat, intelligent triggers, mobile optimization, and file transfers.

 

6. Task management tools

It helps your business, teams, and persons to complete your assigned task efficiently by prioritizing and organizing the tasks assigned to you. It also enables you to work efficiently, manage tasks, check whether you adequately utilize your business resources, and finish your work before deadlines.

 

The various features of task management tools are work prioritization, task visualization, team collaboration, organization & management, deadlines, analytics, resource management, and inventory.

 

While many sales technologies are on the market, not all of them are necessary for your business. The key is identifying which tools will help you achieve your goals and then building a sales technology stack that supports those goals. FunnL provides a sales technology stack that will give you an edge over the competition. It also helps you to start and launch a campaign in less than 30 minutes from scratch.