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The Effect of Not Having MQM in Your Sales Pipeline

Banner of The Effect of Not Having MQM in Your Sales Pipeline.

The sales pipeline is a critical component to developing and executing successful marketing campaigns. Marketing qualified meetings(MQM) are the most vital part of this process because they can help you figure out what your customers want and how to sell them on your product or service.


When MQMs are missing from your business’ sales pipeline, it becomes difficult for marketing teams to figure out what their target audience wants. Without this information, marketers will have trouble formulating effective marketing strategies that will resonate with consumers.


Ultimately, not having MQM in your sales pipeline means less revenue for companies that rely on marketing channels as their primary source of business output.


Why should you have MQM in your sales pipeline?

  • Missing out on a way to build trust

Building trust is not an easy task, and you can not create trust without having MQM.  However, to keep your business running, you must treat all potential prospects as real paying customers and provide them with outstanding services.


MQMs enable marketers to understand how satisfied their customers are with the product/service they’ve purchased, whether it meets their needs or what they need to buy your product. This helps marketers to create marketing campaigns that resonate with the customer, which will eventually build trust with potential prospects. Without MQM, you might be missing out on an opportunity to build trust and relationships with potential prospects and customers.

  • Lowered chances of building a one-to-one business relationship

As a company or business, you cannot overlook the value of  MQM. That is because these meetings are one-on-one discussions with potential customers who are identified as most likely to purchase your product or service.


It also gives you the chance to pitch them on how your product will fit their needs. Without doing so through MQM, the companies are at risk of not being able to create a one-on-one business relationship with their clients, which ultimately fail to meet business goals.

  •  You’ll miss out on an effective CTA

Traditional marketing techniques such as cold calling and email blasts can be time-consuming and costly without the proper qualifications. MQMs are a great way for businesses to reach and engage with their target audience as they offer one-on-one interaction with the prospect.


The goal of these meetings is to persuade them to take possible action, whether it is making a purchase or signing up for a trial account. By not incorporating MQM into your marketing strategy, you are missing out on a compelling call-to-action that could have been used to turn prospects into new business opportunities for your company.

  • The increase in revenue counteracts buyer’s remorse

In today’s business world, it is imperative to have a strong marketing plan. Marketing qualified meetings are the key to increasing revenue – you can read more about that here.


A well-qualified lead can be worth three times more than an unqualified one because they will convert at a much higher rate. MQMs are appointments or meetings with potential prospects. The more MQM you establish, the more likely your company is to see an increase in revenue.


Not using MQM is a big mistake, and you may miss an opportunity to bring new customers into your sales funnel. Hence it badly affects your conversion rate and reduces the revenue growth of your business.


When it comes to converting leads for your business, you should never settle for anything less than the best. FunnL can help you gain an edge in your industry by improving lead conversion rates that will have a positive impact on your business. FunnL specializes in providing the best SQM and MQM solutions around – with over twenty-five thousand meetings under its portfolio.


Contact us today to inquire about our services.

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