Even with all of the new marketing technologies and tactics available to us, email marketing remains most effective. For many companies, email marketing has already proven itself again and again. Yet, there are so many websites without an optimized email lead generation system and strategy. One of the most significant benefits of email lead generation is that it is ranked 2nd when it comes to conversion percentages in the e-commerce space, just under SEO. This is because people prefer email over any other digital form of communication. In addition to that, many users would voluntarily choose to have a subscription to your lead program meaning that they are more willing to view and read the information in its entirety because they choose to receive it.
While everybody wants more leads they don’t give enough resources to generate leads. Lead generation is an entire specialty unto itself and there are plenty of ways to go about it. Some are more successful than others and some are more expensive. Some lead generation tactics don’t cost an arm and a leg nor require a degree and neither need a staff of ten – like humble, boring, and effective email marketing.
Those who are in the B2B industry know that one of the most important parts of growing their business comes from lead generation. This is more than simply emailing potential customers; it involves continually identifying and reaching out to potential customers through a variety of means and converting as many as possible.
The fact is that lead generation is difficult. It can be hard to identify good leads to start with, and the process of converting them into paying customers sometimes seems more like luck than anything planned. However, anyone who operates a B2B business knows that lead generation does work if you have the right process in place.
Bottom line is, for the better lead generation process, email plays a vital role especially when equipped with the best tactics and approaches towards the completion of the lead generation process. Here at FunnL, we have listed the best email approaches you can start using today for generating leads
1- Offering of an email newsletter with high value and relevant content
Email newsletters could deliver a variety of messages, some promote products or events while some build community among a membership base and some offer tips and advice. If you want to grow your business, it’s essential to understand the effectiveness of email newsletters in providing relevant content about a particular topic. This channel beats out other digital marketing tools by helping you garner subscribers first, then convert subscribers into customers, and further also help deepen brand loyalty among your existing customer base.
2- Set up of the triggered emails
These are automatically activated when someone takes a specific action. The action could be downloading a whitepaper, filling out a contact form, or placing an order. When the trigger of events happens, your email marketing system automatically sends out a series of emails. The emails have content tailored to that segment of the audience. This lets you automate your follow-ups – a lead nurturing system on autopilot.
3- Segmenting of e-mails according to subscriber behavior
Segmenting makes your emails more relevant to your readers. Relevant email messages, emails that have content subscribers are interested in; get more opens, clicks, and sales.
4- Making your emails sharable
Even today users forward emails to their friends, family, and colleagues, especially if you make it easy for them. This would allow you to reach potential customers outside your subscriber base. Best part? This applies to B2B too.
5- Subject line should be strong
Your subject line should be strong, engaging, and avoid anything that could trigger systems to divert your email to spam. Also, it is important to analyze the performance of your subject lines over time. For example, shorter subject lines might perform better if the majority of your users are viewing your emails on mobile.
6- Take the 360 view
Marketers often make the mistake of operating in silos and losing the lift that syncing up with other channels can offer. For example, if your blog gets a lot of unique visitors, this is a great place to push email leads and also capture the email addresses of those unique visitors. Social media is another complementary channel that can help support your email lead generation efforts.
For today’s employees, time is scarce. So a good lead-gen email is written like a good post-click landing page: In a concise way that prospects can evaluate and move on from. That means, using bullets to highlight the benefits of an offer these separate the important takeaways from the rest of your text. Bold important words and phrases to ensure they’re seen. Be visual but not distracting from the goal. Any image you use should help the visitor evaluate the offer by providing information. In most cases, it’s best to stay away from stock photos. Lastly, a clear call-to-action that lets readers know where they need to click to learn more.
Want to generate more Leads?
At FunnL, we provide you with the best and fastest growing B2B sales qualified meeting generation. The team involved is highly skilled and experienced and has experience of generating more than 10,000 sales-qualified meetings from healthcare, education, finance, business services, telecom, technology, and the list goes on.
