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Top 5 Targeted Cross-Channel Marketing Strategies to Consider

cross-channel marketing

 

These days, we live in an omnichannel world. That means customers have more choices through channels than ever, and brands have more opportunities to connect with their customers than in the past. However, using all available channels effectively and obtaining the desired results requires a strategic approach to cross-channel marketing.

 

In this blog post, let us look at the top 5 cross-channel marketing strategies that can help you target your customers over numerous channels:

 

5 Strategies for Cross-channel Marketing

 

1. Leverage Google ads to reach the right audience

 

When running your marketing campaign, you might be tempted to ignore paid advertisements and focus on creating great content. However, you shouldn’t forget that you might acquire better results by focusing on organic and paid ad extensions. Yes, because paid advertisements, such as Google Ads, give you an incredible opportunity to reach the right audience.

 

Google ads allow you to connect with people who are probably looking for your products on the web. As a result, you can successfully target and draw the most qualified leads through your sales funnel. Hence, invest some time in Google Ads and leverage your cross-channel marketing strategy to drive more customers into your network.

 

2. Use chatbots for personalized target marketing

 

For instance, entry-level chatbots can help you collect common customer data like email addresses, locations, or devices. More advanced chatbots can provide deeper insights into your customers’ behaviors, such as what they think of your products, what they are specifically looking for, or what challenges they are currently facing. All such informative data can be used to predict your customer’s purchasing patterns, allowing you to hone your personalized outreach to your potential leads.

 

Also Read: How B2B lead generation efforts to use chatbots

 

3. Unified customer journey mapping


It is necessary for effective cross-channel marketing. Map out a customer’s various touchpoints – from discovering your brand on social media to purchasing on your website. Identify opportunities for cross-channel interaction and ensure a consistent message at each journey stage. Use marketing automation tools to make efficient and personalize the customer journey, providing a seamless experience as customers move across different channels.

 

4. Create contests to drive engagement

 

Cross-channel marketing is all about how well you engage with your audience. The best way is to create a giveaway or contest across various channels. After all, who doesn’t like to play games or take home exciting rewards? This can feed your customers’ desires while improving engagement and boosting your brand’s buzz. 

 

In addition, when you hold such contests, you can draw in fresh customers while keeping your present ones close by. Therefore, you can grow your reach, boost your follower count, convert your leads, and amplify your brand awareness.

 

For instance, when a customer enters your store, you can encourage them to take a snap of their purchase and tag you on Instagram to win an exciting offer. By doing so, your users get engaged with your brand, elevating your chances of expanding your customer base. Starbucks, the famous coffee brand, followed the same strategy, so they are far ahead of the pack.

 

5. Leverage social media

 

Some customers might have liked your product at first glance but might have lost their way back to you while surfing a vast net. So, how do you get your lost visitors back to your site? You can do that by using retargeting ads. Such ads provide an opportunity for your customers to reconsider their purchase plans. In addition, you can make it easier for them to contact you.

 

One of the most successful platforms for running ads is Facebook. Since Facebook has millions of users, there is a good chance that your ads will be seen by the right audience and encourage them to revisit your site. Therefore, run your retargeted ads on Facebook and close the sales yet to happen.

 

A successful cross-channel strategy involves creating a unified brand presence across various social media channels. Develop a consistent brand personality and visual identity while tailoring content to suit the nuances of each platform. Encourage cross-platform interaction by promoting user-generated content and running cross-channel campaigns. Social media synergy helps maintain a cohesive brand image and encourages customers to follow your brand on multiple platforms.

 

Related: 4 Steps to Constructing A Cross-Channel Lead Generation Strategy

 

Conclusion

 

Cross-channel marketing has almost limitless capabilities to generate leads and ensure high sales for your business. Here, several different advertising mediums work together to create a unique and tailored experience for your customers. 

 

So, while focusing on cross-channel marketing, it is crucial to formulate the right strategy for your business. Whatever your goals are, the key to achieving them through a cross-channel strategy is to let your desired outcomes determine your direction for building and targeting your audiences. However, we hope the above tactics will work well for your cross-channel marketing efforts!

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