Targeted Cross-Channel Marketing Strategies: The Top 5 To Consider


These days, we live in an omnichannel world. That means customers are presented with more choices through channels than ever before, and brands have more opportunities to connect with their customers than in the past. However, using all available channels effectively and obtaining the desired results requires a strategic approach to cross-channel marketing. Hence, In this blog post, let us look at the top 5 cross-channel marketing strategies that can help you target your customers over numerous channels:


1. Use chatbots for personalized target marketing



A chatbot or talk bot gives you the power to communicate with customers in real time without sending any live agents. In addition, these chatbots can gather a ton of information about your customers.


For instance, entry-level chatbots can help you collect common customer data like email addresses, locations, or devices. While more advanced chatbots can provide deeper insights into your customers’ behaviors, such as what they think of your products, what they are specifically looking for, or what challenges they are currently facing. All such informative data can be used to predict your customer’s purchasing patterns, allowing you to hone your personalized outreach to your potential leads.


2. Leverage google ads to reach the right audience


When running your marketing campaign, you might be tempted to ignore paid advertisements and focus on creating great content. However, you shouldn’t forget that you might acquire better results if you focus on organic and paid ad extensions. Yes, because paid advertisements, such as Google Ads, give you an incredible opportunity to get in front of the right audience.


Google ads allow you to connect with people probably looking for your products on the web. As a result, you can successfully target and draw the most qualified leads through your sales funnel. Hence, invest some time in Google Ads and leverage your cross-channel marketing strategy to drive more customers into your network.


3. Create contests to drive engagement



Cross-channel marketing is all about how well you engage with your audience. The best way to do that is to create a giveaway or run a contest across various channels. After all, who doesn’t like to play games or take home exciting rewards? This can feed your customer’s desire while improving engagement, which can supercharge the buzz around your brand. 


In addition, when you hold such contests, you can draw in fresh customers while keeping your present ones close by. Therefore, you can grow your reach, boost your follower count, convert your leads, and amplify your brand awareness.


For instance, when a customer enters your store, you can encourage them to take a snap of their purchase and tag you on Instagram to win an exciting offer. By doing so, your users get engaged with your brand, and hence, they elevate your chances of expanding your customer base. Starbucks, the famous coffee brand, followed the same strategy, which is why they are far ahead of the pack.


4. Employ local SEO tactics



Did you know that 46% of all Google searches include local intent? (source). Your customers might use search engines to find your company in their local area. So, if you are not employing some local SEO tactics, you could be losing out on substantial potential deals.


However, setting up your profile on Google My Business Listing can be the best way to get your business listed in local search results. In addition, doing so can attract the attention of those unfamiliar with your business.


5. Run retargeted Facebook Ads


Some customers might have liked your product at first glance but might have lost their way back to you while surfing a vast net. So, how do you get your lost visitors back to your site? You can do that by using retargeting ads. Such ads provide an opportunity for your customers to reconsider their purchase plans. In addition, you can make it easier for them to get in touch with you.


One of the most successful platforms for running ads is Facebook. Since Facebook has millions of users, there is a good chance that your ads will be seen by the right audience and encourage them to revisit your site. Therefore, run your retargeted ads on Facebook and, finally, close the sales that are yet to happen.


Related: 4 Steps to Constructing A Cross-Channel Lead Generation Strategy


Cross-channel marketing has almost limitless capabilities to generate leads and ensure high sales for your business. Here, several different mediums of advertising work together to create a unique and tailored experience for your customers. 


So, while focusing on cross-channel marketing, it is crucial to formulate the right strategy for your business. Whatever your goals are, the key to achieving them through a cross-channel strategy is to let your desired outcomes determine your direction for building and targeting your audiences. However, we hope the above tactics will work well for your cross-channel marketing efforts!


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