A sales engagement platform’s purpose is to make each phase of the customer’s journey more consumer-centric so that your team can close more business. An efficient sales engagement platform achieves this by automating the business’s routine operations, delivering important consumer data directly to the inbox, and allowing tailored communication. 

This post will outline tips for using a sales engagement platform to boost your business’ sales. Keep reading to learn more!

Emails deliverability

Get in touch with your IT team and work with them to protect your email deliverability. For example, a sales engagement platform can send emails to your customers for you, making your work easier. 

Although, it is possible that the emails sent on behalf of your business can get into the spam folder of your customers and prospective clients. Make sure you distribute your emails evenly and avoid spamming giant enterprises because they will know and send your emails to their spam folders. Ensure that your emails are not fake. 

Actively engage

Businesses can actively use sales engagement platforms to engage with potential and current customers. Businesses can also use these platforms to answer customers’ questions, comment on their posts, and give them the necessary information. 

This allows sales representatives to connect with new potential customers, build relationships, and create opportunities for business growth. The right platform can help your sales team be more efficient and productive while improving customer satisfaction. 

To find the best sales engagement platform for your needs, consider the features offered and how they can benefit your business. Then, with the right tool, you can make the most of your valuable time and resources by engaging with potential customers more meaningfully.

Personalization

In this scenario, the phrase “quality above quantity” applies. Before compiling a list of persons to contact with a cold emailing approach, it is critical to personalize each email beyond the essentials. 

For example, before writing an email, you might look at a person’s LinkedIn page to get a sense of their interests. You will be provided with the essential information depending on the type of posts and material they provide on their profile.

In addition, make sure your platform is tailored to your specific industry. This will help you make the most out of your sales engagement platform. 

Authenticity

Being authentic, honest, and human is beneficial when sending emails. It is also best to avoid using a prepared template when collecting emails for engagement as customers, or potential customers do not very well receive it. 

It is essential to explore the different features of the sales engagement platform you are using or are considering using. There may be features you aren’t currently using that could help improve. 

If you’re looking for a more efficient way to generate high-quality leads, or if you’re simply looking to outsource your lead generation process, FunnL is worth considering. We provide an inside sales platform to generate high-quality leads. We also offer analytics, email and phone automation, which you can explore through our free trial. 

Start your free trial today and see the difference our platform can make for your bottom line.