Predictable Revenue: Is That Even Possible?

predict revenue for sales


The ability to predict revenue is essential for any business or organization. Also, the success of your business is based on the revenue earned each month. If that’s the case, how does predicting revenue help an organization? It helps to:


  • forecast your financial outlook, 
  • make decisions about where the resources are to be allocated, 
  • plan your business’s growth and assess its financial stability. 

So keep reading to find out more information about predictable revenue!


What is Predictable Revenue?


Predictable revenue shows how much recurring revenue your company can expect in the coming months. This metric can forecast future cash flow and allocate a budget for the expense.


So you’re ‘predicting’ how much revenue your business generates continuously. Three activities can help to achieve predictable revenue. They are:

1. Finding the average acceptable deal size,

2. Interpreting the time frames,

3. Comprehending your sales funnel.

First, determine the average acceptable deal size to foresee the revenue yield. Second, calculate the time needed for critical points in your business’s sales cycle. For example, the total time required for the sales cycle, onboarding new salespersons, and time needed for the prospecting process. 


You can understand the sales funnel. By identifying critical points in the prospecting, preparation, and sales cycle transitions, you can combine the company’s operations in the prospecting, practicing, and sales cycle. Forecasting revenue is an essential component of any financial plan.


Although you can’t guarantee 100% accuracy, you can be on the safe side with careful revenue prediction.


Various factors must be considered when predicting the business’s revenue. These include consumer trends, analysis of your competitors, and the economic market. Also, the organization or business needs to review the current economic conditions, historical sales patterns, and new industry trends to analyze future revenue accurately.


Moreover, if you need more experience and expert staff to grow your business, revenue forecasting can help you make long-term investments.


Forecasting can help you identify replicable performance that can generate more revenue by considering how your current employees work. This is how:


1. Cash flow management: Any company must avoid late fees/missed payments and earn goodwill to solidify its business.


Forecasting your revenue can help you know when your cash flow will come in and when it will be low so that you can schedule your cash flow to benefit how you work (and grow). 


2. Business marketing: For whom do you think you are marketing your business? It is for consumers, investors, and financial institutions. These people or institutions are essential for your business’s current and future sustainability. 


With realistic revenue forecasts, your business can take objective data into a convincing argument for investors and customers. This can help you gain a partner, investor, or even more money.


This will also allow you to understand your client base better and what motivates them to reach out at crucial times of the year. 


How Do You Predict Your Sales  Revenue?


1. Find a breakthrough in your expenses


Prepare a complete accounting statement of your yearly expenses. It is better to have a massive surplus by planning for higher costs. Because working on your revenue is more challenging than working on fixed expenses. Check the regular expenses and allocate the appropriate amount. Then, estimate your occasional expense costs beyond your recurring costs.


2. Research properly


A large volume of data is needed to forecast your revenue. Therefore, you can gather this data from financial reports, case studies, analytics & reports, and other sources. You can also increase the revenue periods, foresee seasonal trends, and look at your competitor’s growth.


3. Analyze your cash flow history


You can figure out the revenue trends when you plan for new promotions or new products or services to predict the direction of the industry’s growth. You can also find the company’s performance over the past years to calculate its future revenue. When you think of predictable revenue, you can think of two particular mindsets. 


They are conservative estimates and optimistic estimates. The optimistic forecast can be used when you plan for a high success level in your business, and the conservative estimate is a measured method of revenue that will be yielded by the end of the day. For best results, combine both optimistic and conservative estimates.


For more sales forecasting methods and techniques to help you predict your revenue, read this: 5 Proven Sales Forecasting Methods to Predict Your Revenue.


Predictable revenue is possible when you have the proper planning and strategy. This blog briefly explained predictable revenue, the factors/reasons involved when you predict revenue, and the step-by-step process. So try to accommodate predictable revenue in your business planning today.


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