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B2B inside sales services

Precision Email Outreach Yields 85 Qualified Leads and 40× ROI for an E-Commerce Pioneer

FunnL personalized email marketing campaign helps one of the industry pioneers in E-commerce and business process solutions move the needle on deals.

B2B inside sales services

An industry leader in transforming traditional systems integration services with modern architectures—SOA, Cloud Computing, Open Source, BSM/BSA, and BPM—offering large-scale E-commerce platforms, CMS, ERP and CRM solutions to Fortune 500 companies.

Challenge

  • Declining lead quality: Existing PPC, SEO and SCM channels delivered shrinking ROI (spend = X, yield = X/6).
  • Misaligned teams: Marketing and sales couldn’t agree on which channels or agencies to invest in.
  • New audience goal: Needed to reach Amazon sellers with annual revenues of $10 M–$800 M and decision-makers in Operations, IT, Marketing, Business and Technology.

After an underperforming multi-channel push, the customer decided that highly targeted email outreach would be more cost-effective—and engaged movingDneedle to execute a personalized email marketing lead-gen program. 

Size

Global workforce of 1,200+ employees supporting 10,000+ enterprise clients.

Headquarters

New York, NY, USA

Specialities

E-commerce Platforms · Content Management Systems · ERP · CRM

Target Sectors

Retail · Consumer Goods · Manufacturing · Logistics

Engagement

8-Month FunnL Program

  • $10K spent in the first 4 months (scaled month-over-month)
  • Targeted list-building, persona-driven messaging and 1:1 email sequencing
85 qualified leads injected into the sales pipeline over 8 months.

ROI

decision-maker meetings

0 +
Return on Investment
0 x
Qualified Leads
0
Opportunity value
$ 0 k
  • 25+ decision-maker meetings secured across Operations, Technology and Marketing.
  • Expanded target geographies opened based on campaign success outside the initial region.
  • 40× ROI on email marketing spend through pipeline acceleration (opportunity value: $400K).
  • Healthy, forecastable pipeline built with analytical lead-generation reports enabling accurate monthly forecasting.
  • Zero additional branding spend required—personalized email marketing achieved both lead generation and brand reinforcement.
  • Upsell and domain consulting: Customer not only closed deals from FunnL leads but also provided high-value consulting in their specialized domain.

Why is it more economical to hire us for B2B sales?

  • We do all the heavy lifting of the B2B Inside Sales Campaigns
  • All you need to do is to give us the campaign brief and define the parameters
  • You pay us only when an online meeting gets concluded

Speak with our B2B sales meeting generation expert

Alpesh Kumar
Co-founder and CCO
Schedule a Consultation

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