Outsourcing Inside Sales Campaigns Amidst the Global Pandemic

outsourcing inside sales campaign strategies


Businesses are working towards operating in a changing environment following the COVID-19 pandemic. Effective internal hiring and training processes require a lot of time and resources, often so noteworthy that organizations hesitate to make the required investments. Companies can generate leads quickly, efficiently, and cost-effectively by outsourcing inside sales teams


Damian Skendrovic, executive vice president of managed services Go-to-market at NTT, said that during these challenging times, organizations move through a series of phases and prioritize financial security as an initial response and recovery mechanism. They want to find true partners to help them do smart things well. Service providers not only need to help them adapt now but also help them bounce back quickly when the business environment restarts.


Also Read: Adapting Inside Sales Management for a Remote Workforce


Let’s share insights about outsourcing inside sales campaigns amidst the global pandemic.


Things to Consider When Choosing Your Outsourcing Partner


You need to find the right partner to boost the return on an outsourced inside sales campaign. You must ensure that your outsourced partner understands your business, can engage with your sales pipeline, and can deliver measurable results. 

  • Records: It is said that you are known by the company you keep. Make sure to study their track records before hiring them. The company you plan to choose to outsource your inside sales campaigns should have a great client list and expertise in your market.
  • Flexibility: Scalability plays an important role. The best advantage of outsourcing inside sales campaigns is the ability to ascend quickly. An outsource inside sales partner should have a fully trained team. Your partner should also have the quality to train staff quickly and efficiently, aligned with your training department and content.
  • Adaptability: Of course, you should work with a company that aced lead generation, but be certain they can adapt to your changing needs and demands as well. They should be rapidly able to adapt to new tactical needs.
  • Technology: When you outsource, you are paying for technological resources and expertise, so ensure your vendor has the latest tools to increase efficiency and deliver meaningful analytics.
  • Metrics: When you clarify your goals and objectives, you both should agree on relevant metrics to exhibit a return on investment. You must ensure the company can measure and show you results to reduce risks.
  • Strategy: You need to acquire the right knowledge and decide what is working and what isn’t. Your vendor should be able to evaluate customer needs, the sales pitch, the market, and other aspects of the sales process to help you refine the program and achieve optimal results.

These are just a few obvious things to consider when outsourcing an inside sales campaign, but you need to consider other elements that will impact sales success. Let’s move further and understand the benefits of outsourcing inside sales.


Also Read: Ultimate Inside Sales Company For A Small Business


6 Benefits of Outsourcing Inside Sales Future Pandemic


In this hard time, most businesses realize that outsourcing inside sales campaigns can be their secret weapon to achieve their company’s revenue goal. Outsourcing can provide noticeable benefits, including cost-cutting, faster growth, and improved efficiency. By enrolling platforms like FunnL, companies can edge out their competitors and achieve qualified leads while focusing on key projects to drive the business forward.


  1. Cost-efficiency:  Outsourcing inside sales allows companies to reduce costs significantly. Hiring, training, and maintaining an in-house sales team involves considerable expenditure. By outsourcing, businesses can leverage the expertise of established sales firms without the hefty overheads. This cost efficiency is crucial in a post-pandemic world where financial prudence is paramount.
  2. Agility and scalability: It is a directive for B2B businesses to have the agility to design, execute, and change their strategies with the shortest turnaround time. Outsourcing gives the agility to execute go-to-market strategies rapidly and take better-calculated risks as operational overheads are better accounted for. Outsourcing an inside sales campaign can help a company scale up or down rapidly without the risk and time it takes when done with internal resources.
  3. Adaptive communication: The digital world has evolved. Technology-based communication has ascended through programs like Zoom and Skype. These technologies are replacing face-to-face meetings with virtual meetings. This e-communication has arrived completely and has been here for a long time.
  4. Technical expertise: Partnering with an outsourcing company allows your company to take advantage of years of technical experience in direct customer acquisition. The outsourced team provides the most advanced technology. They have the technical experts with the knowledge to use the latest tools and techniques to generate leads.
  5. Time-efficient: As a business owner, you have billions of things to work on internally. By outsourcing, you can focus on broader aspects like searching for new sectors, improving the quality of your products and services, and so on.
  6. Improved efficiency: Generating leads is tough for internal teams who may lack the resources to handle the additional workload. Outsourcing can quickly and easily mobilize teams to scale lead generation.

This global pandemic is a serious wake-up call for companies with global operations to acknowledge outsourcing. Outsourcing of inside sales campaigns provides higher cost benefits compared with in-house capability.


Also Read: How Inside Sales Process Automation Makes Business Efficiently


Focus on core competencies


Outsourcing inside sales allows companies to focus on their core competencies strategically. By entrusting the sales function to a specialized third-party provider, businesses can concentrate on their areas of expertise, such as product development, customer service, or strategic planning. This strategic focus can enhance overall performance and accelerate growth as internal resources are utilized more efficiently.


Don’t let this global pandemic affect your business. A B2B lead generation agency like FunnL that has an experienced, accessible remote work setup and incorporates the latest digital technologies to keep up your business continuity offers the best platform for outsourcing the inside sale campaigns. It is smart to outsource with companies like FunnL, which offer sales qualified meetings. Following are a few more reasons to consider:

  • It saves a lot of time and increases productivity.
  • Such companies are multilateral experts.
  • These companies let businesses focus on the things that must be done in-house.

With experience generating 10,000+ sales-qualified meetings, FunnL provides an all-in-one inside sales platform allowing you to design, manage, measure, and optimize your sales campaigns to increase productivity and generate more sales-qualified meetings.


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