With so much spam and general un-targeted emails clogging up people’s inboxes, it’s more important than ever to ensure your marketing emails are super targeted. That way, you’ll stand out from the crowd and increase your chances of getting your message read.
Segmentation is key to achieving this level of targeting, and in this blog post, we’ll explore some of the different methods you can use to segment your email list. So if you’re ready to take your marketing emails to the next level, read on!
- Prospects vs. Customers
You’ve achieved a new connection stage with your prospect when you guide them through the sales funnel and they make their first purchase.
By distinguishing between prospects and customers, you may learn more about your clients and who is worth the time and effort to seal the deal.
Customers have already bought from you, so they’re more likely to do so again. Prospects, on the other hand, may be interested in what you’re selling but have yet to pull the trigger.
Thanking your customers for their business is always a good idea. A simple “thank you” email goes a long way towards building goodwill and maintaining a good relationship with your customers. Similarly, prospects who have yet to commit to you should be treated differently than they already are.
- Website behavior
Another way to discover more about what interests your website visitors is to track their behavior. By looking at what pages they visit, what content they view, and what products they’re interested in, you can send them targeted emails with information that may interest them.
However, email is just one option for getting in touch with potential customers; you can also use other methods like retargeting ads or personalizing your website content based on their interests. No matter what way you choose, tracking visitor behavior can help you better understand your audience and reach them with the correct information at the right time.
- Position in the sales funnel
The most effective way to make your messaging stand out is by segmenting audiences according to their place in the sales funnel. Segmenting your audience according to where they are in the sales funnel is a great way to ensure that you’re reaching out with precisely what will work for them.
For instance, the emails for a group of new users should be more generalist, and the emails for a prospect at a higher point in the funnel should be more personalized.
- Email Engagement
You can also segment your lists based on how users engage with your emails. You can decide how to approach your prospects by carefully monitoring their interactions with your emails.
For example, you can divide the two groups by distinguishing between active and inactive individuals, such as those who haven’t seen your emails in months. Then, you can either concentrate on subscribers who interact and approach them more attentively, or you may construct a campaign meant to re-engage your inactive subscribers.
- Demographics
The more information you have about your audience, the better. Age and gender can reveal a lot about their interests or needs for products they may be interested in. By collecting demographic information about your users at the beginning of their onboarding process, you can offer them a more personalized experience and better serve content that meets their needs.
However, it’s crucial to only ask for a little because some people might stop being interested in joining if they feel like their privacy is being compromised.
- Utilize your audience preferences
Industry-leading email marketers know they must group according to customer preferences to engage their clients and optimize open rates. Unfortunately, most email marketers neglect to do so and cannot maintain customer engagement and meet their objectives.
What you can do to rectify this is to ask them what they would like to receive from you, such as emails about new blog posts, information about upcoming products, tutorials, or anything else.
Related: Master The Art of B2B Email Marketing With Key 6 Rules
These six strategies will help you get the most from your email marketing strategies by super-targeting your emails. By segmenting your database, you can ensure that each email is extremely relevant to its receiver, resulting in more clicks, conversions, and, ultimately, success for your company.
