Marketing in the digital age becomes a complex process, and not just because so many marketers are working at home. Digital marketing means choosing the best route to the target audience and doing so over a constantly changing aspect of ways. Making those decisions requires parsing a constant way of customer success and satisfaction data, which means automating both the messaging and the subsequent data collection, and not to mention altering both message and channel in response to that information.
What is Marketing Automation?
Marketing Automation is a marketing hack where marketers use tools that refine the marketing workflow and give the information, like the number of opened emails, web form data to make the marketing decisions easier, and e-commerce carts left behind. Simply put, it makes repeating tasks redundant.
Marketing automation has risen as one of the key elements in B2B businesses. Marketers have started realizing the importance of and the need for automation. That is why investments in marketing automation strategies have increased over the last few years. If we look at the statistics, the automation software market is likely to grow at a pace of 8.55%.
The creators of marketing automation softwares have created workflow templates that help you through the automation process. This way, you don’t have to build new sequences from scratch. Once a contact receives the initial email, he or she is guided through a sequence based on his or her actions.
For example, if John receives a welcome message and he clicks a link to an offer, then that action automatically pulls him onto a distinct email marketing journey. Conversely, if Jane deletes her welcome message, then she may automatically be pulled off the workflow to conserve your email output.
How Marketing Automation can help you in your business?
1- Generation of revenue
The most important feature of marketing automation is it helps in increasing the revenue and conversion of leads. Around 90% of businesses using these tools feel that it has been beneficial for their business. Furthermore, B2B marketers using these strategies have seen conversion rates as high as 50%.
2- Tracking and Measuring
By tracking and measuring business tools the company can track its content marketing strategies 3 times better. Data and reports help you to discover the success rate of the campaigns. Based on these insights, you can then take the necessary actions to grow your business.
3- Increase in productivity
Around 74% of marketers feel that automation saves time. This leads to the optimization of productivity.
The following is a list of our favourite marketing automation tools for small businesses:
1- HubSpot
If you are looking for countless features, you should prefer HubSpot’s marketing automation tool. HubSpot is one of the most famous CRM and marketing automation tools and it uses an all-in-one marketing software approach. You get everything like- email, content creation, lead management, and more.
But how will you manage your campaign? HubSpot offers an easy-to-use platform that organises your projects with blocks. The blocks give you a visual of your workflow, helping you stay organised and productive.
2- ActiveCampaign
ActiveCampaign is another marketing automation tool and it offers the best email marketing and marketing automation. Their segmentation skills are most powerful, a marketer can separate their customers into different categories and then create unique content for the subscribers.
3- Ontraport
Ontraport is an automation software which performs for all the types of business functions. Their software includes everything from a CRM and other features that can help run your small business. Ontraport also includes marketing functions such as landing page creation, email automation, and even marketing functions for e-commerce companies.
4- SendinBlue
SendinBlue is one of the best automation tools for digital marketing. Earlier they used to offer email automation software which later resulted in the adaption of full marketing automation software. SendinBlue offers traditional automation features, such as lead scoring and reporting. Where this software differs is their free plan.
5- Autopilot
Startups and small businesses will love Autopilot and why we are saying this because it provides a simple and visually appealing marketing automation platform for the business. Though Autopilot is famous for its personalisation benefits, you can create a simple and unique email response that’s automated for sending a follow-up.
You can also get to know your customers and leads better with Autopilot’s software. They’re also popular for their interactive content capabilities such as surveys. This will help you capture new leads and you can tailor your email marketing strategy better to their responses.
Marketing automation will continue to expand as per current business trends. It is very important to choose the tools that suit your business the best and receive benefits with time.
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