Making a strong first impression is key to success in any type of business, but it’s even more important when you’re trying to sell your product or service. Marketing Qualified Meetings (MQMs) can help make this process smoother and easier, as they allow marketers to give potential clients something interesting enough about their company’s services.
However, making an appointment for MQMs can be difficult, especially if you’re cold-calling potential customers. We’ll give you some tips on how to make an appointment for MQMs with anyone. By following these steps, you’ll be able to increase your chances of success and close more deals.
1. Introduce yourself briefly
The first thing you should do when someone picks up the phone is to design your conversations accordingly so as not to be annoying. We all have a limited attention span and if we’re talking too much, then there may chance they’ll hang up on us before our product/service pitch even starts!
Begin by introducing yourself and your company. For example: “Hello, my name is ‘’, and I work as a marketing associate at ABC Company.”
People are naturally suspicious when they pick up the phone, the best way to get them to relax is to say who you are and where you’re calling from right away.
2. Mention why you want to meet
The point of a first call is to set up an appointment for an MQM. But, not many sales reps ask for one. After introducing yourself, you should dive straight into the purpose of calling and asking for a meeting. When doing this, you show respect for your potential customer’s time and give them a good reason to want to meet with you.
For example: “I’m reaching out to you because I’d like to schedule a 20 to 30-minute meeting with you to discuss how our B2B lead generation services could increase your company’s conversion rate by 15%.” Our team has over ten years of industry experience, and we would be happy to share more about our capabilities and how we can help your business grow.”
3. End with a specific question
The best way to end your prepared speech is with a question. A great example would be “If Monday at 11 am or Wednesday at 3 pm works better for such an appointment, what’s the earliest time slot?”
If they are interested, great! Once you have secured a meeting time, send a follow-up email or message confirming the details. The obligation for them to read the materials will never be greater than at that point – so take advantage of that opportunity to secure the appointment.
MQMs provides an opportunity for both the customer and the salesperson to assess whether or not there is a potential fit, help move deals forward by providing valuable insights and information, and shorten the sales cycle by cutting out unnecessary steps. Read how to convert MQL to SQL (via MQM) for more information.
If you’re looking for a reliable and quality resource for generating Sales Qualified Meetings, FunnL is here to help. At FunnL, we specialize in providing our customers with high-quality SQMs that help them achieve their business goals. We have extensive experience in the space and can provide your team with the appointments they need to close more deals.