The driving force behind every successful business is consistent growth. Be it in terms of revenue, workforce, or infrastructure, constant growth and expansion is the best way to stay ahead of the competition. With the global lockdown due to the COVID-19 pandemic slowing revenue growth for all businesses, various strategies have been developed in place of conventional methods that increased revenue by physical/offline operations. However, one of the very few conventional methods that have lasted beyond the lockdown is inbound marketing.

Inbound marketing focuses on getting more visitors to your business, both online and offline. By doing this, you are truncating unsolicited promotional content, saving expenses for your business, and annoying interruptions for potential customers. Inbound marketing ensures that your visitors obtain valuable information on your business that helps them answer their queries and solve their problems. This solution is more eloquent and indicative of customer relationship valuation than conventional marketing methods that aim to sell as much product as they can.

Inbound marketing has produced tangible results consistently. At a global level, 79% of companies with a blog and an active content marketing team have confirmed that inbound marketing produces positive returns on investment. When executed properly, strategic inbound marketing tends to be 10x as effective as outbound marketing practices, with lead costs dropping by 80% as a result of consistent inbound marketing.

There are four broad categories of inbound leads: marketing qualified leads (MQL) and sales qualified leads (SQL), product qualified leads, and service qualified leads. The infographic below summarizes what they are, and how they differ from each other:

Inbound lead generation is a relatively new concept to sales and revenue growth. With inbound marketing involved, parties that are interested in your business and what you have to offer them are highly likely to convert into a paying customer. In fact, inbound marketing tends to be successful 46% of the time, whereas outbound marketing and lead generation is only successful 12% of the time. 

Inbound leads are usually redirected from blog posts, reviews, and online searches. Inbound lead generation is highly dependent on SEO-friendly content creation and marketing and puts the interested prospect in charge of when and how they will interact with your company.

By putting leads in control of their decisions and nurturing them when they choose to, you are allowing them to get comfortable with their choice, resulting in a well-founded, long-term company-customer relationship.

While the process of inbound lead identification can be broken down and understood, it is difficult for a single team to handle and qualify such leads on a regular basis. This is why you should choose FunnL – a global pioneer in lead generation and qualification processes. FunnL is an AI-integrated B2B solution that powers industries across the board. With 25,000+ successful qualified meetings conducted, our team of professionals are experts at what they do, making us the best at what we do. Contact us today to gain a competitive edge in your industry!