The reason why inside sales are so productive is that it focuses on the maximum satisfaction for your customers. If your business is making new customers, but your existing customers are opting for other companies for their needs, it clearly shows that your organization is not doing a good job at maintaining healthy and long-term customer relationships.
Sales representatives need to know that while it’s crucial to transform a lead into a customer, it’s also significant to hold on to your customers for future business opportunities and referrals.
Reasons Why Customer Retention is So Important?
- Existing customers have a higher conversion rate than new customers.
- Retained customers can help reduce your marketing costs.
- With an increased customer base, your business looks well-established and trustworthy.
- It takes less time and effort to sell to an existing customer.
- Through valuable feedback from your loyal customers, you can improve your products or services.
Let’s discuss the most successful customer retention strategies that actually work.
Follow up through emails
With an automated and personalized email strategy, you can make your customers feel privileged and important to your company. Regular after-sales email communication will make them feel that they are a part of your corporate family.
Be quick while responding to complaints
Every complaint that you receive from your customers requires immediate action. Think of it as a mini customer feedback form that you need to act upon for customer retention and also to fix your flaws. Only a satisfied and well-attended customer will want to work with your company in the future, not the one whose complaints have been ignored.
Upgrade your customer services
Surprise customers through your excellent customer service by exceeding their expectations. For example, if a customer has fixed a deal twice with your company, send them a gift as a token of appreciation from your side to show them how valuable they are to you.
Offer exclusive promotional deals
Make sure you keep alluring your existing customers through various limited-time and exclusive deals. If they haven’t communicated to your emails or any promotional offers, don’t shy away from sending them some exciting discounts or gift cards (on a minimum purchase) to motivate them to act on those deals.
Craft a Loyalty program
Loyalty programs reward your customers and bring them back to you by showering them up with exciting offers: Give them a sneak peek of your products or services, and offer discounts. This royal treatment will help your customers feel valued, and they will come back to your organization for future business deals.
Be consistent in your approach
To sum it all, always be innovative and consistent while following up with customers. Use a combination of different tactics, rather than sticking to just one or two ways of connecting with them. The more channels you use to connect with them, the better response you are likely to get.
Read our blog ‘What is customer success and what all you can do for it’ for more info on how customer success is an emerging opportunity for your business to foster growth marketing and expansion opportunities.
FunnL is an all-in-one inside sales platform that helps bring business intelligence, sales, and business development professionals under one roof to make strategic decisions for the sales pipeline development. The ultimate goal is to achieve sales and business development for your organization. Contact FunnL to generate maximum revenue for your business.