How to market your business even on a small budget

Banner image How to market your business even on a small budget

Marketing your business is the key to success in today’s competitive world. As a business owner, you may feel like your business is not doing as well as it should be. You might ask yourself why this is the case and how to fix marketing efforts to increase revenue? 

Having a marketing plan that will target customers can be expensive, but it does not have to be. If you are on a budget of any kind, then there are ways that you can market your business without having to spend a lot of money. It’s simple but effective steps that will help grow your customer base even with limited resources.

5 Tactics for marketing your business on a budget

  • Create a website:

In today’s world, a business needs a website to stay competitive. You need a site that is professional and easy to navigate so your customers can find what they are looking for quickly and easily. The value of having a website is to increase your presence in the online market. 

Creating a website for your business may seem like an overwhelming task, especially if you’re on a budget. We all know how expensive it can be to create a website. It’s not just the design and hosting fees, but also getting your site to rank well in search engines takes time and effort. 

In an era where many companies are cutting back on marketing efforts due to financial strain, you might think that building a website is out of the question. With the tools available, you can save thousands on your website or blog without compromising quality. 

Now, there is no reason why you shouldn’t have a professional-looking website. The truth is that we live in an age where small businesses can compete with large corporations because they have access to affordable tools.

Websites are no longer limited to the tech-savvy. Businesses can now create their websites without having to know to code, thanks to open-source systems such as WordPress. You don’t have to spend a lot of money to create an online presence that will attract customers. 

This is because there are so many free and inexpensive software and plugins available to add functionality. This is great news for business owners who want an online presence but don’t have the time or resources it takes to learn how to code a website from scratch. 

All you need is some basic knowledge of these kinds of systems, and your business will be on its way towards creating a professional-looking website that drives more traffic and lead generation. 

  • Leverage social media:

Social media is a great way for businesses to market their products and services even on a small budget. It’s no secret that social media has become an integral part of most people’s daily lives. It is now the number one way to market your company with little or no budget. The key to success on social channels is consistency, so it’s vital to understand what you’re doing before diving into it.

Would you like to have more MQL without spending too much? Follow these four steps for leveraging social media to market your business:

  1. Create an account on LinkedIn, Twitter, Facebook, Instagram, etc. All these platforms are free or have free options available, so there’s no excuse not to be using them in your marketing strategy.
  2. Make sure you take advantage of all the features of each platform – create contests with prizes, share videos from YouTube or Vimeo.
  3. Ask questions that will engage your audience in conversation.
  4. Be active – this means commenting back when someone leaves a comment on one.
  • Create and distribute videos:

Video marketing is the most cost-effective way to market your business. A video can showcase the benefits of what you have to offer and also give potential customers a taste of who you are as a brand. Video can be used in many different ways and, you don’t need an elaborate production team or a large budget to get started. 

Video marketing will allow your company’s voice and message to come through clearly, as well as reach new audiences that may not have been exposed to your company before and convert them into sales leads.

By creating an explainer video that answers your audience’s questions, you can capture their attention in just seconds with very little time or budget invested.

  • Publish high-quality content

Ever since the dawn of social media, marketers have been struggling to keep up with the changing landscape. As new platforms emerge and others die off, it’s hard to know where your time is best spent. But one thing remains constant: high-quality content will always be successful.

As a business owner, your marketing strategy might be the most important thing you do. Having high-quality content published on your website can help you attract new customers, generate leads, and convert more sales leads. However, it may be difficult to write great content if you don’t know how to do so. 

Creating a blog is easy. What’s difficult, however, is creating content that people want to read. That means you have to research your topic and think about what potential readers might be searching for online. 

Once you’ve done that, it’s time to write. You can do this yourself or hire someone else on a freelance site like Upwork or Freelancer to help you with the writing process so you can focus on other parts of your business instead. 

You can also write guest posts on other companies’ blogs. Writing guest posts for other websites in exchange for exposure is one option. This allows you to promote your product/service while receiving valuable backlinks at the same time.

  • Create email campaigns   

Email marketing is a cost-effective way to market your product or service. Email provides you with the ability to target specific customers and can be a vital part of any business plan. You can use email marketing to send targeted messages that are relevant to the people you want as customers. 

There are many options available that will allow you to do email marketing on a small budget. You could start by creating an email list using MailChimp, but if you’re looking for something with more features, then AWeber might be the right choice for you. It allows you to customize templates and is simple enough that beginners can easily pick up how it works.

Even with a tight budget, marketing your business can be done cost-effectively and successfully. If you’re looking for a powerful marketing strategy to generate sales leads in your sales pipeline, FunnL can help you. 

FunnL provides sales-qualified meetings generation and lead recommendation software designed specifically for companies that want to improve their conversion rates, generate more qualified leads, and find the right prospects faster than ever. Contact us today so we can discuss how we might be able to help you!


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