Sales teams have always been under pressure to reach their target. In the current market, this pressure has increased tremendously. The leading cause is more sellers competing for a shrinking number of deals. As a result, you must implement a sales engagement platform.
According to statistics, at least 90% of the individuals who come across your product or service won’t be prepared to make a purchase immediately (source). But sales engagement platforms are one of the best ways to place your brand in potential customers’ minds until they are ready to make their final call.
As a result, these platforms have closed successful deals for many businesses. You can also fill your sales pipeline with these platforms by considering the following key points :
Ways to Implement Sales Engagement Platform
1. Synchronize your sales and marketing efforts
Bridge the gap between the sales and marketing teams. It may spell disaster if the sales and marketing teams aren’t on the same page. So instead, the teams should work hand in hand.
- The marketing team must first design an ideal customer profile (ICP) and user journey as it helps them to pitch a specific market niche and promote a product effectively.
- Next, the sales staff must acquire all of the marketing team’s information and proceed with cold calling, cold emailing, and other methods of reaching out to leads. This will enable both teams to determine the optimal time and way to engage with customers and will prevent customers from slipping from either team.
- Your sales and marketing teams need a 360-degree view of each other’s activity by analyzing all the ongoing tasks on the sales engagement platform. This can help them understand where they are falling short and can result in massive sales for your company.
2. Never fail to employ personalization
Personalization is the key to inviting large deals to come closer. Sales engagement platforms give you access to a wealth of information about leads. Use these insights into action and develop a personalized prospect engagement plan. Personalization can make your customer feel special.
You should personalize your email as though you were speaking directly to them. If there is a mutual connection, include it to foster their trust. In addition, you should build your message such that it appears to be tailored specifically to your prospects. This is a sure-fire way to close deals faster for your business.
3. Choose the best communication routes
Knowing your customer’s way of communication can assist you in closing many discussions for profitable deals. And so, you should invest more time identifying which platforms your clients use the most.
After discovering this, you can connect those channels to your sales engagement platforms and begin driving the required results for your business goals. Again, this is a simple but effective practice for maximizing your sales process.
4. Follow-up as necessary
Follow-ups may appear to be a solid technique for reaching out to target clients, but they can sometimes backfire with unpretty results. But don’t worry; the follow-ups don’t have to be a pain in the neck. An easy technique will make them work right away for your sales process. All you have to do is to follow up with your customers at the appropriate time.
For example, if a customer expresses his interest by tapping the call to action button, it is now your task to approach them immediately. If you can’t, that short delay can cost you an exciting opportunity and turn your warm leads into cold customers.
5. Track your progress
Your guesswork plan on the sales process may drive you down the incorrect path, wasting your time with endless missed calls and zero conversions. But don’t panic; there is a powerful tactic that will help you break free from your guesswork method.
The goal is to focus your attention on both marketing and sales analytics via sales engagement platforms. This can inform you on what you need to add and what you should drop on your sales marketing journey.
Yes, you read it right. Marketing analytics provides a quick overview of bounce rate, click-through rate, page visits, and other metrics, while sales analytics gives a clear view of your prospects’ responses.
Using these analytics, you must identify and classify your active and inactive leads on one side and begin harmonizing your sales plan on the other. This is the best strategy for you and your sales staff to dig up and land the right customers for your company.
We hope that the strategies outlined above will assist you in generating more sales for your company. However, boosting sales isn’t always intuitive, and it won’t happen on its own. Therefore, you must be willing and able to explore solutions to your core sales prospect challenges proactively.
Reading about different approaches and putting them to the test will help you determine which tactics work best for growing sales. Always think beyond the box since you never know when one of your wildest ideas will come into action and save your sales process.