When it comes to business, converting leads into customers is vital. And one of the most effective ways to do this is by using the call to action (CTA) buttons on your website or landing pages. But, what makes a good CTA?
To create a suitable CTA for your business, you must understand what makes them effective. So, here are a few tips on creating CTAs that will help you convert more leads into customers. Therefore be prepared to learn these tips and techniques to achieve your sales quota.
Keep it short and simple
Implement this strategy when creating the call to action for your business. You can implement keywords to make your idea short & crisp and stir the interest of your prospects.
You can adopt phrases like “Start your free trial” instead of “Click here to start your free trial,” which will make your prospect get in touch with your business for the first time and explore the products/services you offer. Never forget to create the call to action within the word count limit.
Catchy and bold lines
Always try to enforce the bold and strong words in the first line of your call to action (CTA) to grab your prospect’s attention. For example, when you want them to watch your videos, use words like “watch” or “view” in your CTA. Also, you can make use of words like “like,” “share,” or “comments.”
When you want your prospects to gain more knowledge about your business, you can implement phrases like “look up the whitepaper” or “subscribe to your news channel.” Furthermore, when you run an e-commerce website, you can engage in words like “buy our products,” “Shop now,” “Discount sales,” and “new arrivals.”
Make it relevant
Keep relevance in mind when crafting a call to action for your business. Your CTA should be directly related to your product or service and support your larger marketing goals.
For example, if you’re selling a new type of toothbrush, your CTA might say, “try our toothbrush now.” If you’re launching a new marketing campaign, on the other hand, your CTA might be something like “learn more about our new campaign.”
No matter what you’re selling or promoting, make sure your call to action is relevant to your audience. Only then will you be able to create a compelling CTA that drives results.
Look from the customer’s perspective
Create the CTA from the customer’s perspective. Place yourself in the shoes of your prospect and view from their perspective. Ask yourself why you buy the products/services from this company when you have numerous similar options in the market.
You can create a Q&A session based on the following questions. For example
- What is the purpose of the product/service?
- Why do you need to buy this product/service?
- Does this product/service piques the interest of your customers?
- Will you provide discounts or offers for this product/service?
- Will you provide a whitepaper, webinar, or consultation about the product/service?
Hence, understanding your customer’s mindset will help create a better CTA that will help you hook your customer.
Offer an incentive
Give your audience an incentive to act now, such as a discount, free shipping, or anything else that will entice your audience to take action now. By offering an incentive, you are giving your audience a good reason to act now rather than later. It can be an effective way to increase sales, get more leads, or whatever your goal may be.
People say that old is gold. But in reality, people look forward to new changes each second. So don’t copy and paste the same CTA template. Instead, do the research and check which type of CTA is popular. Then use that CTA as a reference and create your own CTA for your company.
Remember to test your CTA and check whether they achieve your intended goal. You can use the CTA if it is successful and discard it if it is unsuccessful.
CTA is crucial when you run your business online. Create different types of CTA which suit your business and test it. Don’t create unnecessary CTAs; instead, create a strong CTA which resonates with customers.