Growing competition and digitalization in the B2B sales sector has led the sales reps to consistently come up with innovative approaches and techniques to attract prospects. And it is not just about identifying leads, it is even more important to nurture and encourage them to buy your products or services.

A well-planned lead generation platform ensures that you have consistent sales qualified leads. Without appropriate lead generation strategies, you can’t raise quality leads for your funnel or pipeline. To explain how inside sales lead generation affects the sales funnel and pipeline, let us first understand both the terms.

What is a Sales Funnel?

A sales funnel is the process that turns a prospect into a paying customer. It is a visual representation of your buyer’s journey starting from awareness to finally buy the product.  

What is a Sales Pipeline?

A sales pipeline is a series of steps that a lead goes through to become a paying customer. A pipeline helps you understand where you are currently standing in the selling process and what next steps are to be taken.

How do sales reps make sure that the leads built in the funnel or pipeline are consistent and of high quality?

The answer to this- is a well-planned inside sales lead generation platform. By targeting the right prospects for your business, you can ensure sales qualified leads in your sales pipeline. In addition to that, a detailed marketing study of your buyer persona is pivotal to increase the number of leads that can be achieved through an optimized lead generation platform.

Let us look at how Inside sales strategies affect a firm’s sales funnel and sales pipeline.

• Well-Informed prospects-  A well-informed prospect is as good as a marketing qualified lead. Since there are now, more chances of convincing them than the prospects who don’t know anything about your company’s products or services. In a sales funnel, as the lead gets more and more informed about your product and its solutions, it goes a step ahead towards conversion.
• Faster sales process-  Inside sales lead generation involves the use of latest technology to analyse the market, attract the leads, and communicate with the prospects. This enables the sales teams to close better deals in less time in the pipeline. 
• Increased refined leads-  With more marketing and research tools available for the reps at their disposal, the market reach for their buyer persona has expanded. Hence, finding relevant leads for the sales funnel and pipeline becomes less complicated via platforms like social media, website landing pages, email marketing and content marketing.
• Cost-effective- A well-executed lead generation platform enables reps to connect to those prospects who have already shown interest in your business online, either by visiting your website or signing up for a newsletter. This helps the sales pipeline process save cost & time, thereby, improving productivity. 

Looking for reliable inside sales solutions for your business?

FunnL is an intelligent B2B Lead generation platform whose only goal is to help you generate revenues through sales qualified meetings with prospects. Our definition of a qualified lead is – request for a telephone or in-person meeting in response to a message marketing our customer from the verticals specified, in the specified region and by specified decision-makers. Hence the chances of not getting good quality meetings are little.

Contact us to keep your sales pipeline full of leads.