How Do You Track Leads On Your Company’s Website? 


“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis.


Are you losing sleep trying to figure out how to track leads on your company’s website?


Have you tried every trick in the book but still feel like your efforts have been unsuccessful?


Don’t despair, though; with the right insights and a few creative strategies, you can easily make lead tracking an integral part of your business strategy!


Many B2B businesses struggle to track leads effectively on their websites and often find themselves at a loss when it comes to finding solutions that work. 


In this blog post, we’ll see various methods for B2B businesses to get started with lead tracking for their website. So let’s dive into tracking those hard-earned leads!


  • Tracking Leads With Web Analytics Tools

One of the most effective ways to track leads on your website is using web analytics tools like Google Analytics. It is one of the most popular tools for tracking leads on a company’s website.



It provides insights into user behavior, including where users are coming from, how long they stay on each page, and which pages are the most popular. Additionally, Google Analytics will track data such as conversions (e.g., purchases or subscriptions), clicks, and more.


Also, this powerful tool allows you to customize reports to understand better how leads interact with your site so that you can make informed decisions about content strategy and marketing campaigns based on their interests and needs.


  • Using CRM Marketing Tools

Customer relationship management (CRM) software is another powerful tool for tracking leads. These tools analyze the entire journeys and behaviors of visitors, from pageviews to event engagements and button clicks, allowing you to see the complete picture of buyer interaction.



By tracking them end-to-end, you’ll identify their pain points, motivations, and trends that might lead to improved buyer experiences. Taking advantage of the buyer journey provides immense insight into how buyers interact with your website.


Additionally, many CRMs offer automated workflows to set up triggers based on particular actions taken by a lead to target them with more relevant content or offers based on their behavior patterns. This saves time and ensures that all leads receive a personalized experience tailored specifically for them at every stage of the buyer journey.


  • Tracking Leads Using Lead Forms

Lead forms are invaluable in helping businesses monitor their website visitors’ engagement and potential leads. In addition, it is a fantastic way to allow website owners and marketers to learn firsthand what their visitors and users think. 



Properly collecting user information through forms, such as contact details, feedback, and surveys, allows organizations to address user pain points, identify areas for improvement, personalize the experience for their visitors, and, most importantly, gain direct feedback from their users.


Though it’s not a website tracking tool, it is still vital for understanding profitability and buyer engagement. With lead forms, companies can establish clear lines of communication with guests and open the door for future conversations that could turn into sales. 


  • Using Sales Prospecting Tools

As the digital landscape continues to evolve, sales teams are presented with various innovative tools to help them prospect and track leads. By using robust sales prospecting tools, it’s now possible to identify companies that have visited your website, find out what interests them, and uncover what marketing channels are driving high-value traffic.


Plus, you can get notifications via email when qualified prospects enter the website, allowing you to build a rapport much faster than ever before. What’s even more impressive is that you can create feeds based on industry, employee number, web activity, and custom properties. 


So ensure your team takes full advantage of these incredible sales prospecting tools to stay ahead of the competition!


  • Tracking Leads Using Heat Maps And Session Recording Software

Heatmap and session recording tools have distinct yet complementary qualities that help you better understand how visitors engage with your website. With the former, a heatmap can tell you which parts of your page users are clicking on more often or less often, giving you valuable insights for optimizing performance and layout.


Conversely, session recording technology records each visitor’s experience, taking it from the first moment to the finish line and helping you piece together an entire user journey. Finally, providing valuable insights into the behavior of potential leads in a visually appealing way.


By combining these two powerful technologies to track what visitors do on your website, you gain precious insights into their behavior, allowing you to create tailored, individualized marketing campaigns that drive sales and engage buyers. 


There are several ways to track the leads coming to your website so that you can optimize your marketing campaigns and improve your bottom line. By understanding how leads interact with your site, you can easily adjust your methods to ensure you’re getting the most out of your website traffic and make changes to draw them in and convert them into paying clients.


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