industry
duration
new customers
Impact
Pipeline
EFFICIENCY
Outcome
A graphic design and visual identity studio grew entirely on word of mouth — no list, no sequences, no SDR motion. FunnL built its first structured outbound engine from scratch.
Design is judged on feel — buyers need to see the work before they trust it.
Growth came only from referrals — unpredictable, capped by network size.
Countless studios and freelancers compete on identical promises.
Rebrands touch marketing, product, and the C-suite — many approvers.
Identity decisions take 3–6 months, timed to launches or funding.
No list, no sequences, no SDR function — outbound was built entirely from zero.
Contacts Engaged
6,450
Meetings Delivered (SQMs)
61
Opportunities Created (SQLs)
33
New Customers
14
Opportunity-to-Close Rate
54%
Overall Close Rate
42%
Meeting-to-customer
23%
Closed Deal Value
$18K
Revenue Won
$252K
Pipeline Created
$660K
Average Opportunity Value
~$20K
FOUNDER — DESIGN & VISUAL IDENTITY STUDIO
ICP & persona mapping
Pinpointed founders, CMOs, and brand leads with a rebrand already on the roadmap.
Portfolio-led outreach
Led with real identity work and outcomes, never cold credentials or a template.
Timeline-aware nurture
Email, social, and follow-ups tuned to the 3–6 month identity decision window.
Decision-ready meetings
Qualified hard-only conversations with real intent, real budget, and real authority.
MEASURE
BEFORE
AFTER — 12 MONTHS
Contacts engaged through outbound
0
6,450
Meetings sourced through outbound
0
61 (5.1/mo)
Qualified opportunities in play
0
33
New clients won through outbound
0
14
Sequences running
None
Multi-channel, always-on
Pipeline visibility
Referral-dependent, unforecastable
$660K qualified, forecastable
We built this studio’s outbound engine from zero in twelve months. Tell us who you sell to, and we’ll analyse where your pipeline is leaking and show you what the first ninety days would look like.
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