industry
duration
new customers
Impact
Pipeline
EFFICIENCY
Outcome
A B2B creative and brand marketing agency offering end-to-end brand strategy, campaign execution, and creative production needed to break into mid-market and enterprise clients — inhouse marketing teams, CMOs, and brand leads across FMCG, retail, and tech — without a dedicated outbound function. FunnL was brought in to architect the motion from scratch.
Creative services are hard to sell cold — buyers want proof before engaging, so outreach needs strong credibility hooks.
Brand decisions are personal. Decision-makers trust referrals, not cold emails from unfamiliar agencies.
No single person owns the budget — CMOs, brand managers, and procurement all weigh in before a shortlist.
Agency selection takes 3–6 months. Pipeline had to be built well before prospects were ready to brief.
Every city has hundreds of agencies making the same promises. Standing out required a sharper value story.
CMOs, brand managers, and in-house creative leads each have different priorities and needed different messages.
Meetings Delivered (SQMs)
51
Opportunities Created
33 SQLs
New Enterprise Customers
9
Opportunity-to-Close Rate
27%
Overall Close Rate
18%
Monthly Meeting Velocity
4.3 / mo
Average Deal Size
$38K
Enterprise ICP ($500M+ AUM)
71%
VP OF SALES - LEADING CREATIVE & BRAND MARKETING AGENCY
Pipeline Created
Mtg-to-Opp Rate
New Enterprise Logos
Enterprise ICP ($500M+)
550+
Accounts
Targeted
96%
Valid
Valid
51
Meetings
SQMs
68%
Conv.
Conv.
33
Opps
SQLs
27%
Opp-to-close rate
18%
Overall close rate
9
Enterprise customers
FunnL built the creative-enterprise motion from scratch, validated the brand-marketing ICP, and turned consistent meeting volume into real pipeline and closed revenue.
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