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FunnL Vs Belkins

About FunnL and Belkins

FunnL and Belkins both build B2B sales pipeline through outbound outreach, but differ in channel scope, delivery model, and pricing structure. FunnL.ai runs research, enrichment, outreach, and qualification as one engagement – the same team that sources and enriches an account also owns the outreach and the SQM qualification. Belkins provides a broader channel mix, with a dedicated team of specialists running email, LinkedIn, and phone outreach for each client.

FunnL.ai specializes in AI-driven sales, B2B lead generation, Sales Qualified Meetings, demand generation, account-based marketing, and sales meeting setup. FunnL caters to B2B companies across every industry looking to scale their sales pipelines and improve lead quality, with pricing starting at $2,000/month plus $300 per completed meeting.

Belkins focuses on B2B lead generation and appointment setting, including cold email outreach, LinkedIn lead generation, cold calling, account-based marketing, and outsourced SDR services. Founded in 2017, Belkins works with clients across 50+ industries in 40+ countries, and lists a starter appointment-setting price from $5,000/month, with final pricing based on each client’s scope.

Methodologies and Unique Features

FunnL and Belkins both provide B2B pipeline generation and sales engagement services but approach their tasks with different methodologies and unique features.

FunnL

  • Ensures a consistent flow of qualified opportunities with FunnL's Sales Qualified Meeting (SQM) methodology, applying ICP-based verification before any meeting is confirmed on your calendar.
  • Utilizes AI within a unified growth engine to identify high-potential prospects across all B2B industries, then applies human-curated outreach and qualification for accuracy.
  • Delivers B2B Appointment Setting as a core service, managing and scheduling meetings with verified decision-makers across SaaS, FinTech, Manufacturing, Healthcare, and Professional Services.
  • Offers Account-Based Marketing (ABM) Services, mapping named-account outreach to ICP criteria without requiring a separate platform contract
  • Backs the model with scale: 450+ mid-market and enterprise clients, $4BN+ generated since founding, and a 5X average ROI across engagements.
  • Runs a Full Growth Engine model for clients who want more than meeting-setting: demand generation, video content production, and social media management under one retainer.

Belkins

  • Runs an omnichannel outreach program combining cold email, LinkedIn, and cold calling, with intent-based calling and WhatsApp/SMS available as follow-up add-ons.
  • Assigns a dedicated team to each client, including an account manager, SDRs, a lead sourcing specialist, a copywriter, and an email deliverability specialist.
  • Starts with manual lead research and validation to each client's qualification criteria, combining AI-driven tools with human validation.
  • Sets up and launches campaigns in the first 14 days, with first appointments expected in the following 30 days.
  • Publishes a starter package of 1,500 leads per month, three outreach channels, and 100 guaranteed appointments per year, alongside HubSpot CRM, deliverability, and ABM consulting services.

Strengths and Weaknesses

FunnL Strengths

  • Serves B2B companies across every industry, with depth in SaaS, FinTech, MSP/Managed IT, Healthcare IT, Cybersecurity, and Manufacturing.
  • Lower entry point: engagements start at $2,000/month plus $300 per completed sales meeting.
  • Every Sales Qualified Meeting (SQM) is verified before it’s booked: AI finds prospects who match your ideal customer, then our team confirms budget, authority, need, and timing.
  • Global reach across USA, UK, and APAC.
  • Custom solutions tailored to each client’s ICP and growth stage, with a dedicated team for setting qualified appointments.
  • Full growth engine option — appointment setting, ABM, lead generation, demand generation, video, and social media under one partner.

Belkins Strengths

  • Coverage across email, LinkedIn, and phone, with messaging follow-ups available.
  • Dedicated specialist team per client, including lead sourcing and email deliverability roles.
  • Established presence since 2017, with 1,000+ clients across 50+ industries and clients in 40+ countries (self-reported).
  • Published starter package with a guaranteed annual appointment count, plus HubSpot CRM and deliverability consulting.

Weaknesses

  • Starter pricing from $5,000/month may not suit smaller businesses, startups, or companies testing outsourced pipeline generation for the first time.
  • Pricing beyond the starter package is custom-scoped, with intent-based calling and WhatsApp/SMS offered as add-ons, so total cost depends on the scope agreed in the proposal.
  • A broad multi-channel scope can exceed what teams need if they mainly want confirmed decision-maker meetings.
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Choosing the Right Solution

FunnL

FunnL is ideal for B2B businesses across any industry that prioritize AI-driven prospecting combined with verified meeting quality, accessible pricing, and the flexibility to scale services from appointment setting alone to a full growth engine. It is well suited to companies that want a lower entry point without compromising on qualification rigor.

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Belkins

Belkins is best suited for established B2B companies with a larger budget who want a full multi-channel program that includes phone outreach, with consulting services alongside.

Ultimately, the choice between FunnL and Belkins depends on your budget, the channel mix you need, and how you want meetings qualified and billed. Companies that want multi-channel coverage that includes phone, plus a larger program, may find Belkins’ breadth valuable. Companies across any B2B industry — or those seeking a lower-cost entry point with AI-driven, SQM-verified meeting quality — will find FunnL the stronger fit.

Company
FunnL
Belkins

Founded Year

2013

2017

Services Provided

AI-driven B2B sales strategies, Sales Qualified Meetings, B2B Appointment Setting, Account-Based Marketing, AI-driven lead generation, Demand Generation, Video Content Production, Social Media Management, Creative Production

Appointment setting, cold email outreach, cold calling, LinkedIn lead generation, lead research, account-based marketing, outsourced SDRs, HubSpot CRM and deliverability consulting, sales enablemen

 

Global Reach

USA, UK, APAC

Global; clients in 40+ countries

Technology Stack

AI, Data Analytics — one integrated growth engine that replaces the average 8-tool SDR tech stack, handling data, outreach, and meetings without integration friction

AI-driven tools with manual research and validation; proprietary outreach, A/B testing and tracking software

 

Competitive Advantage

Advanced AI technology combined with human-verified SQM qualification, delivered as a single integrated growth engine

Email, LinkedIn, and phone outreach delivered by a dedicated specialist team

Pricing Model

Service-based: $2,000/month retainer + $300 per completed sales meeting

Custom retainer; starter price from $5,000/month with a guaranteed annual appointment count

Service Differentiation

AI-driven targeting with human-curated qualification and multi-channel outreach

Cross-channel outreach built on manual lead research and specialist roles

Industry Focus

ALL B2B industries

B2B companies across 50+ industries

Onboarding / Ramp Time

Fast-start onboarding aligned to campaign brief; first meetings typically in 30–45 days

Campaign launch in 14 days; first appointments in the following 30 days

Project Cost

Starts at $2000/month

Starter package from $5,000/month

Retainer Cost

$2,000/month + $300 per completed sales meeting

Custom, based on scope; starter includes 1,500 leads/month, 3 outreach channels, 100 guaranteed appointments/year

Track Record

450+ mid-market and enterprise clients, $4BN+ revenue generated, $357M+ client revenue in 2025–2026 alone, 5X ROI

1,000+ clients, $2B+ client revenue, 67,200+ deals in client pipelines (self-reported)

Is Belkins or FunnL better for SaaS companies?
Both serve SaaS companies. Belkins runs outbound programs across 50+ industries. FunnL delivers Sales Qualified Meetings (SQMs) for SaaS and every other B2B industry, applying AI-driven targeting with human-verified ICP qualification before booking. Choose Belkins for a broad program that includes phone outreach; choose FunnL for SQM-verified meeting quality and a lower entry point.
How much does Belkins cost compared to FunnL?
Belkins lists a starter appointment-setting price from $5,000 per month (1,500 leads, three outreach channels, and 100 guaranteed appointments per year), with custom proposals based on scope. FunnL starts at $2,000/month plus $300 per completed sales meeting — a lower entry point, making it accessible to earlier-stage companies and businesses testing outsourced pipeline generation for the first time.
What is the difference between Belkins and FunnL's appointment setting approach?
Belkins uses a cross-channel approach — email, LinkedIn, and cold calling — delivered by a dedicated specialist team. FunnL uses AI-driven, multi-channel prospecting (LinkedIn, email) combined with its Sales Qualified Meeting (SQM) standard — human-verified ICP qualification before any calendar invite is sent, with enrichment, outreach, and qualification owned by the same team rather than handed off between vendors.
Can FunnL replace Belkins for B2B companies?
Yes. FunnL serves B2B companies across every industry, including SaaS, FinTech, MSP/Managed IT, Healthcare IT, Cybersecurity, and Manufacturing. FunnL's SQM qualification process and AI-driven, multi-channel outreach deliver qualified decision-maker meetings, with the added benefit of global coverage (US, UK, APAC) and a lower entry point.
What counts as a qualified meeting at FunnL?
A meeting counts as qualified when it passes FunnL's Sales Qualified Meeting (SQM) standard. AI finds prospects who match your ideal customer, then our team confirms they have the budget, the authority to decide, a real need, and the right timing before the meeting is booked.

Why is it more economical to hire us for B2B sales?

  • We do all the heavy lifting of the B2B outreach campaign — prospecting, outreach, qualification, and scheduling — as one engagement instead of several separate vendor relationships.
  • All you need to do is give us the campaign brief and define the parameters for your ICP.
  • Your per-meeting fee applies only to completed Sales Qualified Meetings, not calendar bookings.

Speak with our B2B sales meeting generation expert

Alpesh Kumar, COO FunnL
Alpesh Kumar
Co-founder and CCO
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