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Case Study

From Zero to 52 Qualified Meetings – A DevOps Platform’s Journey to Series A

How FunnL engineered a high-precision outbound engine to deliver Product-Market Fit in 11 months.

Impact

52

Qualified Meetings

Pipeline

$8.4M

Pipeline Created

EFFICIENCY

685

Meeting-to-Opp Rate

Outcome

Series A

Funding Secured

The 7 Obstacles

Time-to-Traction: Need for immediate velocity.

ICP Ambiguity: Too many vertical options.

Data Decay: Contact lists were 40% obsolete.

No Outbound DNA: Engineering-heavy team.

Message Fatigue: Generic templates failing.

Tool Fragmentation: Disconnected tech stack.

Budget Constraints: Pre-Series A burn rate.

Precision-VettingFramework

Market Testing

Rapid A/B testing of 3 distinct ICPs tovalidate pain points.

Stack Audit

Consolidating data sources to ensure 98%email validity.

C-Suite Targeting

Direct outreach to CTOs/VPs ofEngineering.

68% Conversion Resulting in high-intent sales

Resulting in high-intent sales opportunities.

CONVERSION EFFICIENCY

52

High-Intent Meetings

35

Sales Oppurtunities (68%)

12

Wins (Series A Validation)

"We had plenty of leads, but no closed deals. FunnL didn’t just bring us meetings; they brought us nearly 70% converting directly into deals. It was the validation we needed for our Series A."

James Torrez
CTO, DEVOPS PLATFORM

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