In 2020, almost 89% of marketers chose email marketing as their primary channel for lead generation, and over 306.4 billion emails are sent and received per day, says a report. [source] As other marketing trends come and go, email marketing is a powerful tool that remains a steady source of traffic and conversions.

 

If we’re not careful, our campaigns become flat, our content gets stale, and email performance begins to suffer. To keep email campaigns fresh, it’s essential to constantly stay up-to-date with the latest email marketing best practices. Then, for your next email marketing campaign, get creative and design an email marketing campaign that truly engages your subscribers.

 

By doing so, you’ll stand out from the competition and increase your chances of getting noticed and clicked! Here are a few ideas to get you started.

 

Ideas For Your Next Email Marketing Campaign

 

To maximize your chances of driving first-time and ongoing sales, you must send engaging email content several times per week. It can be tough always to find something new to say, but it is essential to keep your emails flowing. Here are some new examples for different emails.

 

1. Welcome Emails

 

• New release

When a new release hits your store, ensure your subscribers are aware! You can even offer some subscriber-exclusive discounts to boost interest. After all, subscribers are more likely than anyone to be keen on checking out your latest offering.

 

By letting your subscribers know about new releases, you’re keeping them in the loop and giving them first privileges on your latest products. So let your subscribers know about your latest release, and they’ll be grateful.

 

• Webinar/online event invitations

If you’re planning an online webinar, sending out invites and sign-up forms to all your subscribers is a must. Use emails to invite subscribers to webinars, emphasizing the benefits of attending and providing a precise, easy-to-follow sign-up prompt.

 

Also, while hosting an event, sending out personal, well-thought-out invitations is a powerful way to make leads feel appreciated and valued. For example, if you’re selling high-value tickets and have a short lead list, get your sales team to email as many of them as possible from their email addresses to add a personal touch.

 

2. Promotional emails

 

• Contest announcement

Running a contest is an excellent way to drive engagement and boost brand awareness. However, it is also essential to publicly announce your campaign’s winner to thank users for participating. In addition, provide a hint at future contests to keep them interested, and encourage them to buy the products on winning by offering an exclusive discount.

 

Doing so will give people closure, boost transparency, and ensure that your campaign ends on a high note and leaves a lasting impression on your audience.

 

• Complementary service and unique gifts

It’s always a good move to offer subscribers a complimentary service or a free trial, no matter the nature of your business. This is a fantastic way to introduce them to your product and give them a taste of what your product can do for them.

 

If people like the product you give them as a special gift, there’s a good chance they’ll start purchasing it on their own. By giving them gifts, you’re re-engaging them and helping to get your foot in the door. This is an excellent way to promote your brand and convert subscribers into regular customers. 

 

3. Seasonal emails

 

• Start/end of seasons reminders

Seasonal changes have a significant impact on sales and profits. So if you have a popular product or service during a particular time of year, it’s essential to ensure your customers are aware of it.

 

Sending out a reminder at the start/end of the season allows you to capitalize on the increased demand for your product and ensures that your customers don’t forget you during the busy season. 

 

Offering special deals and discounts also helps maximize sales and keep your business running smoothly year-round.

 

• Happy holidays

No matter your business, sending out holiday-themed emails is a great way to increase engagement and connect with your customers. People love getting holiday greetings and special offers, so incorporate festive cheer into your email marketing campaign. 

 

You can run holiday sales, share holiday-themed content, or simply wish your subscribers a happy holiday. There are plenty of holidays to keep your audience more engaged; by doing so, you’ll stand out from the rest.

 

4. Customer retention emails

 

• Product recommendation

Product recommendations always keep customers engaged and encourage them to make additional purchases. By suggesting similar or complementary products that pair well with items they’ve already bought, you can remind them to return for more.

 

Further, it helps you upsell customers by showing them higher-quality or more expensive items that would be a good fit for what they’re looking for. Ultimately, product recommendations are a valuable tool for businesses that want to keep their customers coming back for more.

 

• Survey

If you’re looking for a way to retain your customers’ happiness, collect valuable feedback that helps you improve your business. For example, consider sending out a survey by email to reach out to your customer base and get their thoughts on what you’re doing well and what could be improved. 

 

You can also offer an incentive for completing the survey, such as a discount on their next purchase. This helps you increase the responses you receive and also drives some sales. 

 

These eight ideas should give you a good starting point for your next email marketing campaign to increase open and click-through rates, making it successful. But remember that not every idea will work for every business; experiment and find what works best for you.