In a rapidly developing world, keeping up with the latest trends is challenging, especially in email marketing campaigns. However, with new technology constantly emerging, it’s essential to find ways to incorporate it into your existing campaigns to maintain a competitive edge. AI is one tool that helps you take your campaign to the next level.
Email marketing has become more powerful than ever with the help of artificial intelligence, which has introduced personalization, automation, and data analysis to generate benefits like higher conversions. AI has now successfully bridged the gap between traditional and online shopping with the personalization of 1:1 interactions and can boost productivity by up to 40%, according to a report. [source].
Related: Typical Examples of Email Marketing Automation
If you are considering incorporating AI into your marketing strategy, here are some ways that you can use AI to improve your email marketing campaigns. Keep reading!
Ways To Use AI In Email Marketing Campaigns
There are several ways to use AI in email marketing campaigns to create more personalized and relevant content. For example, AI is first used to identify the products or services that each customer is interested in, and this is then used to create targeted email campaigns that are more likely to convert.
AI also tracks customer engagement with email content, providing insights to adjust email frequency or content accordingly. By leveraging the power of AI, businesses can create more effective email marketing campaigns that deliver better results.
Here are a few ways to use AI in your email marketing campaigns:
– Segmenting email list
The internet has opened up a world of possibilities for businesses regarding personalization. By grouping people with similar characteristics, businesses can create more targeted content that resonates with readers on a deeper level. Building on personalized content, businesses can now use machine learning (AI) to increase their marketing with targeted emails.
Instead of spending hours or days manually segmenting data and identifying time-consuming segments, algorithms do this work automatically. As a result, businesses spend less time manually segmenting their data and more time creating personalized content that drives results.
– Optimize your subject lines
Although personalization is a helpful email marketing technique, it is not everything that creates successful campaigns. Trying to send emails is not just about putting words in a sentence and hoping for the best.
If the subject line is not appropriate, no amount of personalization will save your email from being in the trash. This is because most people judge an email by its subject line, and if it does not immediately pique their interest, they are unlikely to open it.
Fortunately, AI is a great help in crafting compelling subject lines, eliminating the unavoidable uncertainty of trial and error when preparing an engaging subject line. In addition, AI facilitates mass production or creates subject lines most likely to resonate with the reader, nudging them to open the mail and not toss it out.
– Content automation
Creating engaging content that resonates with your audience is a challenging task. You must gather all the relevant information, write the content, find related images, and so on.
However, by using AI-powered software, you can quickly develop high-quality email content that fulfills your audience. The software uses pre-written languages, graphics, and promos to create emails that are designed for a high engagement rate.
In addition, AI algorithms discover the best mix of different sorts of content and drastically reduce the time and resources required to keep your email campaign running. Furthermore, by integrating AI with email autoresponders, you can develop individualized responses based on website behavior tailored to your needs.
– Optimize the time of emails
The time of day when your emails are most likely to be seen by your potential customers is tough to determine. As a result, marketers would typically resort to experimenting and split testing to determine this factor, spending weeks or even months just attempting to find the best time frames to send their content.
However, you can save significant time and effort by implementing AI into your efforts. AI will determine the click volume, the open volume, the best time to send emails, and the best days to send emails, and all of this will be customized depending on your target industry.
It is important to note that Tuesdays are the best day to send emails, and Thursdays are the days that have a higher open rate, says a report. [source] By using AI to determine the best times to send your emails, you can ensure that your content is seen by more potential customers, leading to increased engagement and conversions.
– Automate testing
Email marketing has come a long way since the days of mass-produced messages sent to generic addresses, regardless of whether or not they were interested in the product. These days, consumers expect a more personalized approach.
So, with the help of AI, businesses can test different variables in different combinations and permutations and find the best possible combination for each customer.
Moreover, frequent updates force them to constantly test and tweak their campaigns to ensure they get the best possible results. One beneficial tool is bandit sampling, a method of dynamically determining which version of a variable performs best and directing more traffic to that version to reach statistical significance faster.
This is highly beneficial in terms of both time and money, allowing marketers to quickly identify which version of their campaign is performing the best and then focus their efforts on that version.
Email marketing is evolving, and businesses that don’t enforce AI will be left behind. Artificial intelligence allows companies to personalize each customer experience and implement flawless execution. With the right tools, your email marketing campaigns can thrive and provide a personalized experience for each customer.
