A leading cloud-based insurance software provider – known for modernizing insurance operations and improving customer experience – partnered with FunnL to expand its reach in a competitive, specialized market and connect more directly with key decision-makers.
FunnL analyzed 15 distinct personas across the client’s target accounts, from back-office staff to C-level executives, and built messaging tailored to each. Paired with the client’s own product range, this became the backbone of a highly targeted outreach strategy.
The specialized nature of insurance software made it hard to reach the right stakeholders.
Complex, multi-stakeholder buying processes are inherent to insurance software sales.
Potential clients had little awareness of the company's technology.
The internal team spent more time prospecting than on high-value selling.
The specialized nature of insurance software made it hard to reach the right stakeholders.
A finite target-company list, engaged with hyper-relevant messaging.
Personalized email campaigns to maximize reach and engagement.
All 8 of the client's products matched to the personas they serve.
Ongoing analytics to continuously refine targeting and messaging.
Beyond pipeline:
Built right, outbound converges: sharp targeting turns a qualified meeting into an opportunity, and an opportunity into a customer — with pipeline concentrating where the fleets are largest. This is the machine FunnL engineers for commercial-fleet clients, end to end.
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