Not every lead is worth pursuing. Imagine this you sell and rent copiers, you might contact a potential lead and find out they just started a contract with a competitor. They’re unlikely to make any changes now, so you make a note to contact them a few months before their contract expires and move on to other leads.
Marketing in the digital age becomes a complex process, and not just because so many marketers are working at home. Digital marketing means choosing the
From marketers to salespeople they feel guilty of not only using jargon but also using these words mutually. It happens— but, to be the best in your industry and ensure you know your stuff, you need to have a clear understanding of your processes and what they mean for your business.
We all have noticed that today’s modern sales team is somewhat different from what we had ten years ago. While the successful salesperson may still be identified by their intense ambition, gracious perseverance, and a firm handshake, their sales toolbox has evolved significantly.
Lead generation is an essential part of the sales funnel and a well-designed marketing strategy can help you in this process. 61% of marketing professionals or marketers say that generating leads and website traffic are among their biggest challenges.
The modern age consumer has different choices, which has made the present markets an interesting and colorful platform to show products or services. As the consumers and markets work together they are getting more diverse day by day, hence the development of products and services is faster than ever, which initially has increased the pressure on marketers to keep up with the fast pace of change.
Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? Your top-of-the-funnel leads may or may not know exactly what they want, and it’s up to you to show them while simultaneously convincing them that you have the best product for their needs.
Sales Qualified Meetings (SQM) is the fifth stage of six lifecycle stages in the buyer’s journey. It also happens to be both one of the most important and hardest stages for a company to define because it’s where the marketing-to-sales handoff occurs.
While technology and automation are essential tools for crafting and producing impactful, important, and booming communications, B2B marketing has assumed that there are no humans in business. But they are forgetting that putting humans at the centre of the marketing strategy, can create a real experience for humans which in the end all matters.