Sales and marketing departments have traditionally used lead qualification to determine when a lead is ready for a sales conversation. The acronym MQL was created
Sales leads should be qualified during MQM to determine whether or not there is a potential for a sale (learn the difference between a sales
Making a strong first impression is key to success in any type of business, but it’s even more important when you’re trying to sell your
The methods for lead generation in B2B have changed significantly over the years. There was a time when businesses could generate leads through print advertisements,
Inbound marketing lead qualification is a process of taking leads generated from inbound channels, such as social media, websites, and turning them into qualified leads.