Best Strategies to Build Better Lead Lists

B2B lead lists

Marketing strategies like email marketing, content marketing, and so on are the most important components when you talk about “marketing” but the main question arises who are you targeting with these strategies? If you don’t have an audience in mind before going about your marketing strategy, then that’s what you should be doing immediately. Begin by planning the whole marketing strategy, and if you have one, take the first step toward conquering your sales by defining your target audience. Dig deep into that target list and build your B2B lead list.


Your potential lead list is probably one of the most essential assets of your entire marketing campaign. From earning permission and joining the opt-in list, to segmenting your audience all comes only after you build a B2B lead list. But how will you build this list? All said and done, here are some of the best techniques to build better lead lists and benefits of having these lead lists.

Benefits of Creating Better B2B Lead Lists

Since more companies are realizing the benefits of using digital marketing to increase sales, there is a growing demand for reliable lead lists. These lists can help companies uplift their sales quickly and produce results that even the costliest promotional campaigns cannot deliver.


Are you still confused? Here are some benefits of having a better lead list:


  1. Lead lists are very useful for every business as they decrease the time required to track down the contact details of prospective clients.
  2. Better data helps the marketing department to focus on the sales cycle times.
  3. Accurate lead data can allow a company to improve the efficiency of its marketing program for the best results.
  4. Lead lists help a company promote its business to the maximum number of target customers efficiently and within a minimal time period.

Best Practices to Build Better B2B Lead Lists

Know your target audience

Before diving into lead generation, it’s essential to have a clear understanding of your target audience. Who are they? What are their pain points and challenges? What solutions are they seeking? Conduct thorough market research to create detailed buyer personas that will be the foundation for your lead generation strategy.

Utilize LinkedIn sales navigator

With almost 600 million users, LinkedIn has evolved as one of the most valuable professional platforms to connect. Though you could use this platform for networking and social selling, the sales navigator helps create your lead list. It allows you to use smart tools that allow you to shrink your search with filters that determine your target market and perfect customer persona.


You can further segment this list and prioritize the qualified leads based on your business goals, leading to more conversions. If you want to use this platform to your utmost advantage.


Here are the tips you need to keep in mind:

1. Save leads and prospect user accounts

Use the sales navigator to save the contacts you recognize or build relations with potential businesses in your pipeline. It will custom-tailor your news feed to show these leads, making it easier and smoother to observe the accounts for upgrades that might affect the sales cycle.

2. Set smart triggers

Saving the leads will help you stock the accounts, but to ensure that you don’t miss an essential update, set up some triggers. This will help you follow up on a lead or do the required changes to your pipeline on time. For instance, one of the leads from your list joins a new role at a new company. So, you’ll need to recondition your contact list you were prospecting in the first place.

3. Narrow down the search

Managing a search on general demographics of your target market will only result in an enormous number of accounts to prospect into. Thus, you should make use of the sales navigator filters to taper down your search and find more targeted leads.


For instance, you’re trying to reach out to the sales head of a company with a team of at least 200 people and a UK base. Putting in this data, along with other filters, can help you reach the proper prospect account in no time.


Pro tip: Always save the custom search you made for one segment of your target audience.

4. Save time with sales spotlight

The top bar of your search results page is the sales spotlight. It condenses the number of accounts found by the filters you added. The catch is that clicking on these spotlight summaries narrows their search. This will save you time and effort. Scanning through the different lead and prospect accounts, you can create notes and add tags to the accounts so you remember everything you want.

5. Re-engage old leads with bluebird search

A bluebird search refers to leads that were earlier your company’s clients, but have now moved to new designations. Using the ‘past not current’ filter, you can look for these accounts by just typing in the company’s name they were at before. This helps to contact and re-associate with those previous account holders who might be inclined to remit you in their current company roles.

6. Approach with similar leads

Once you find a perfect potential user, use the ‘view similar’ feature. This tool will automatically colonize your search results with users of similar backgrounds, titles, and other filters, at different companies. This helps you grow your search while building your lead lists.

7. Identify warm leads with TeamLink

Today sales are all about building relationships. The first step towards building relationships is warm introductions. The feature helps you find accounts that you have a second-degree connection with. Instead of trying to reach out directly to prospects, you could prefer this common connection to start an introduction.

8. Send contextual InMail

Once you have a list of leads you want to contact, begin the chat by dropping them an InMail, LinkedIn’s email or direct message feature. This will help you to get the prospect’s attention instantly. You should begin by reviewing the profile of the lead and generating some interaction between you two. For instance, you can like their recent updates so you’ll have something to refer to in your message.

Use social media to build a lead list

In addition to sharing your content on Facebook, Twitter, and other social media platforms, you can build your potential list from your connections and their networks on these platforms. Begin by spying on your competitors’ followers and joining social groups they’re also part of. Use this data to contact users who have shown delight in what your competitors offer or engage with them using social selling.


Social Selling is referred to as adding value before pitching your product. In a nutshell, communicating to offer value is essential before trying to focus on an actual sale. You can also run ads on these platforms to reach your target audience.

Leverage smart tools to build a lead list

Like how you encourage your marketing with intelligent automation tools, you can take these tools in your stride to build and strengthen your B2B lead list. With this software, you can identify leads based on their roles, industries, company size, etc. The best part about such tools and software is that they merge effortlessly with your existing CRM, meaning you don’t have to manage your lead list and keep it up-to-date manually.


The best idea is to have a team of potential experts who can evaluate the leads or generate qualified leads for you. Once qualified, these experts will help you set up the next steps with your leads while they’re warm, driving more conversions.

Use an email marketing tool

The market is overburdened with multiple email marketing tools to make your prospect building experience comfortable, smooth, and easy. These email marketing tools collect all the information regarding your potential leads and allow you to transfer the prospect list to many other database platforms. Most of the email marketing tools allow sending multiple email campaigns at one time.

Leverage smart tools to build a lead list

You can build and strengthen your lead list, the same way you encourage your marketing with smart automation tools. With certain software, you can identify leads based on various parameters. For instance, you could identify by their roles, industries, and so on. The best part about such tools and software is that they merge effortlessly with your existing CRM, meaning you don’t have to think about manually managing your lead list up-to-date keep your lead list up-to-date.

Build an ideal customer profile

Building an ICP helps you target only potential leads that are the best match for your company and the leads that are most likely to convert into customers. Once you create an Ideal Customer Profile, you can nullify the possibility of wasting your efforts and time running after unfruitful leads and prospects.


Here are some essential aspects that are needed to create an ideal customer profile:

  • The company’s size and the region.
  • Whom should you approach in the company?
  • Your prospect’s background prospect’s previous payment routine
  • The age group of your prospects
  • The gender that you are targeting
  • Challenges faced by the prospective
  • Goals your prospects have
Now you can begin with building your ideal customer profile, keeping all these aspects in mind. 

Measure and optimize

Lead generation is iterative; continuous measurement and optimization are essential for long-term success. Monitor key performance indicators (KPIs) such as conversion rates, lead quality, and return on investment (ROI) to gauge the effectiveness of your strategies. Use A/B testing and analytics tools to identify areas for improvement and make data-driven continuous measures and optimization.

To summarize, better building B2B lead lists will help you extract the maximum from all your other marketing efforts. Building a lead list is an ongoing process. You must constantly update your list and ensure these are qualified leads. Furthermore, this acts as a first step towards organizing a sales-qualified meeting. Once you have a lead list with more qualified leads, you can use them to engage and build relationships with potential clients and gather essential data to boost your marketing campaigns intended for lead generation.


If you are still thinking about where to begin, start by building your B2B lead lists.


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