B2B Lead Generation

Effective B2B lead generation is crucial for driving business growth and revenue. At FunnL, we specialize in generating high-quality B2B leads leveraging targeted outreach, multi-channel campaigns, strategic nurturing, and more. Read on to learn about our comprehensive approach.

Niche Industry Exposure

Our lead generation solutions are tailored to your specific industry and niche. With intimate knowledge of various sectors, we identify and target the most relevant prospects for your offerings. This niche-focused approach ensures you connect with audiences that best align with your business.

Cross-Channel Sources

Rather than relying on a single channel, our multi-pronged methodology leverages various touchpoints to reach your audience. This includes targeted ads, event marketing, email outreach, content offers, and more. By casting a wide net across channels, we significantly expand your brand’s exposure

Multi-Touch Engagement

We utilize multi-touch campaigns that nurture leads through various interactions over time. This establishes mindshare, builds relationships and culminates in sales-ready prospects. With customized nurturing workflows, we guide contacts along their buyer journey until they convert to customers. 

Strategic Campaign Management

Our lead gen campaigns are fueled by in-depth market research, goal-setting, and continuous optimization. With clear KPIs defined upfront, we measure performance and tweak strategies to align with your objectives. This agility and oversight is key for lead gen success.

Comprehensive Outreach

We conduct personalized, compliant outreach to high-value prospects across multiple channels. This includes emails, ads, events, referrals, chatbots, and more based on your audience’s preferences. A expanding our outreach avenues boosts connections.

Connecting To Decision Makers

Our lead qualification process focuses on identifying and engaging key decision-makers who impact purchasing choices. We research titles, roles, and influence levels to determine ideal contacts across your target accounts. Prioritizing these connections is paramount.

FunnL's Lead Generation Process

Our systematic methodology for B2B lead generation includes:

Lead Qualification

We identify and qualify leads that closely match your ICPs using advanced analytics and human validation. Relevancy is key here to ensure sales-readiness.

Data Verification

Next, we authenticate the contacts through data verification checks and manual processes to maintain accuracy. Bad data severely impacts campaigns, so this is an important step.

Lead Segmentation

We then segment your prospects based on attributes like industry, title, company size and more. These personas allow tailored messaging to resonate.

Lead Nurturing

Strategic nurturing campaigns guide leads along their journey with you. We tailor content and communications to progress contacts closer to conversion.

Appointment Setting

As leads develop sales-readiness, we schedule appointments between them and your team. These high-quality meetings prime prospects for closure.

With this systematic process combining automation and personalization, we deliver targeted, nurtured and sales-ready B2B leads to drive your business growth. 

Why is it more economical to hire us for B2B sales?

  • We do all the heavy lifting of the B2B Inside Sales Campaigns
  • All you need to do is to give us the campaign brief and define the parameters
  • You pay us only when an online meeting gets concluded

Speak with our B2B sales meeting generation expert

Alpesh Kumar
Co-founder and CCO
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