B2B Data – What Can You Do With It?

Think about all the customer data your company collects – it’s a lot, right? So what do you do with it all? Most businesses collect data and then just let it sit there. But what if you could use that data to improve your business? Well, you can. And in this post, we’re going to show you how. Stay tuned!

The Purpose Of B2b Data 

ICP (Ideal customer persona) 

Ideal customer personas are critical to any effective B2B marketing strategy. By creating detailed personas of your ideal customers, you can better understand their needs and preferences and design marketing campaigns that appeal to them. 

Using demographic and customer behavior patterns, you can identify your ideal customers. Armed with this information, you can craft a persona that matches your target market. With a well-defined persona, you’ll be able to reach and engage your target audience, resulting in increased sales and profits.

Lead generation

B2B data can help you stand out from the competition and achieve better results. B2B companies have mountains of data at their disposal, and if used correctly, it can be a powerful tool for lead generation.

Companies can use data to identify and target prospects and quickly connect with potential customers who are likely to be interested in their products or services.


The total addressable market (TAM) is the total revenue opportunity for a product or service in a given market. In B2B markets, TAM is often used as a starting point for estimating potential sales.

To identify the TAM for a particular product or service, businesses need to consider several factors, including the size of the target market, the average revenue per customer, and the penetration rate.

The size of the target market is the number of potential customers a business could reasonably expect to reach. This can be estimated by looking at data on the overall market size and market segmentation data.

Outbound Sales

In particular, businesses can use data for outbound sales purposes. Outbound sales reach out to potential customers who may not know your company or product. 

The B2B data can give you a detailed look at your target market, including information on potential customers and their business needs. Using this data, you can create targeted lists of prospects and craft compelling sales pitches that speak to their specific needs.

Account-based marketing

ABM involves targeting specific accounts with tailored content and campaigns rather than casting a wide net and hoping for the best. And one of the most critical aspects of ABM is having accurate and up-to-date data on potential customers.

In ABM campaigns, good B2B data is essential. For example, information on a company’s tech spending can help you qualify prospects before you engage them.

There’s no doubt that data is one of the most important resources for any business. And when it comes to B2B companies, having access to high-quality B2B data is essential for success.

In order to obtain the most accurate and up-to-date B2B data, it is important to partner with a reliable B2B data provider. When choosing a B2B data provider, you should consider the most crucial features of your business. Learn – Features of Business-to-Business (B2B) Data Providers.

If you’re looking for a more efficient and effective way to connect with potential customers, FunnL’s Inside Sales Platform is the perfect solution for you. Our platform makes it easy to enrich your database with the most up-to-date entries and find qualified leads in no time. Start your free trial today and see how our platform can help you achieve your sales goals.


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