Case Study

A well-defined campaign strategy & results driven by engineering services & technical publication services

Campaign 1: Engineering Services

Duration: 12 months.
LQP for Engineering services:
Region: All the 50 states of USA
Decision Makers:
- CEO / Partners / Founders / Business Heads/Directors/VP/MD
- Technology and IT: Directors/ VP/ Heads/ CTO / CIO
- Engineering: Heads/VP/Directors/Sr. Manager/Manager/ Team leads/ Chief Engineer.
- Research & Development: Heads/ Directors/VP/Managers / Sr. Manager
- Product Management: Heads/ Directors/ VP/ Managers /Sr.Manager.
- Project Management: Heads/ Directors/VP/Managers / Sr. Manager

Total sales meetings generated in Engineering services campaign = 196.

Campaign 2: Technical Publication

Duration: 12 months.
LQP for Technical Publications:
Region: All the 50 states of USA
Decision Makers:
- Documentation: Heads/ Directors/VP/Managers / Sr. Manager
- Operations: Heads/ Directors/VP/COO / Sr. Manager

Total sales meetings generated in Technical Publication campaign = 104

Results Driven by FunnL Personalized Email Marketing

A healthy sales pipeline of 300 meetings during 12 months of campaign cycle for each campaign was developed for the customer sales team.
Analytics report was shared with the customer based on the campaign responses which helped the customers in moderating the campaigns as per their business development strategies.
All the queries/objections that resulted during the campaigning were shared with the customer which helped the customer to consult with the prospects in the specific domain.
The customer was also able to gauge the responses from the market which made it easier for them to modulate the sales pitch to upsell and cross-sell their services.
Forecasting the number of leads for the coming months based on the analytical reports sent by FunnL was made easy.
There were modifications made in each campaign as per the timely update from the customer based on the campaign response.
Campaign messages talked about the pain areas occurring in the industry and the solutions provided by the customers which created opportunities during the sales meetings.
The campaigns successfully resulted in contextual meetings where the customers not only discussed the problems and solutions but also the kind of engagement and the delivery model the prospects would be interested in.
The customer did not need to spend any extra buck on branding as the Personalized Email marketing served the purpose.

Related case studies

Major hedge fund and private equity administration outsourcing solutions provider

After running 4 months of preliminary campaign, movingDneedle (now FunnL) successfully generated qualified sales meetings for the client. The leads generated for them was an overall result of running campaigns based on the LQP (Lead Qualification Parameter) as defined by the customer.

A data science company leverages FunnL sales lead generation program to expand its customer base

movingDneedle (now FunnL) conducted a detailed market study understanding the ecosystem for the customer in the mentioned markets.
movingDneedle (now FunnL) discussed the lead qualification specifications with the client to perceive the business requirements in detail.

FunnL helps one of the industry pioneers in e-commerce and business process solutions move the needle on deals

The customer wanted to expand its reach to a new class of customers who are Amazon sellers doing annual revenue 10 MN – 800 MN. They wanted to meet the decision makers from the Operations, IT, Marketing, Business Heads, and Technology who were willing to see the value in the platform provided by the customer.