Case Study

A well-defined campaign strategy & results driven by engineering services & technical publication services

Campaign 1: Engineering Services

  • Duration: 12 months.
  • LQP for Engineering services:
  • Region: All the 50 states of USA
  • Decision Makers:
    • CEO / Partners / Founders / Business Heads/Directors/VP/MD
    • Technology and IT: Directors/ VP/ Heads/ CTO / CIO
    • Engineering: Heads/VP/Directors/Sr. Manager/Manager/ Team leads/ Chief Engineer.
    • Research & Development: Heads/ Directors/VP/Managers / Sr. Manager
    • Product Management: Heads/ Directors/ VP/ Managers /Sr.Manager.
    • Project Management: Heads/ Directors/VP/Managers / Sr. Manager

Total sales meetings generated in Engineering services campaign = 196.

Campaign 2: Technical Publication

  • Duration: 12 months.
  • LQP for Technical Publications:
  • Region: All the 50 states of USA
  • Decision Makers:
    • Documentation: Heads/ Directors/VP/Managers / Sr. Manager
    • Operations: Heads/ Directors/VP/COO / Sr. Manager

Total sales meetings generated in Technical Publication campaign = 104

Results Driven by FunnL Personalized Email Marketing

  • A healthy sales pipeline of 300 meetings during 12 months of campaign cycle for each campaign was developed for the customer sales team.
  • Analytics report was shared with the customer based on the campaign responses which helped the customers in moderating the campaigns as per their business development strategies.
  • All the queries/objections that resulted during the campaigning were shared with the customer which helped the customer to consult with the prospects in the specific domain.
  • The customer was also able to gauge the responses from the market which made it easier for them to modulate the sales pitch to upsell and cross-sell their services.
  • Forecasting the number of leads for the coming months based on the analytical reports sent by FunnL was made easy.
  • There were modifications made in each campaign as per the timely update from the customer based on the campaign response.
  • Campaign messages talked about the pain areas occurring in the industry and the solutions provided by the customers which created opportunities during the sales meetings.
  • The campaigns successfully resulted in contextual meetings where the customers not only discussed the problems and solutions but also the kind of engagement and the delivery model the prospects would be interested in.
  • The customer did not need to spend any extra buck on branding as the Personalized Email marketing served the purpose.

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