Leading Software Company
A leading software company engages FunnL as their strategic partner in research and data services for its ABM campaigns
The company needed a partner that could research, collect and provide a very detailed information about an organisation. A common challenge was for the sales leaders to grow their sales and revenue targets from the named accounts. They needed to have a comprehensive data available on an account which would help them to plan specific campaigns and penetrate the account to increase the sales and revenue from the customer.
With significant market share in the consumer segment, the customer wanted to increase the market share from the enterprise segment aggressively. The sales and marketing team had to adopt the account-based marketing plan to grow their revenue from the strategic accounts by creating very targeted campaigns to penetrate and upsell to the decision makers.
The FunnL team works with the customer to help frame the scope of the research and data points and deliver actionable answers and insights based on data research and collection, trend analysis, and reporting. Here are some use case examples:
Collected various data points from the past 5 year of the company annual performance as following:
- News about mergers and acquisitions
- Key financial statement: Income statement, balance sheet, P&L statement
- Rate of revenue growth
- Investments, merger & acquisitions structure and deal size
STAKEHOLDERS, OPERATIONS AND BUSINESS PROFILE
- Company’s key products or services
- Company’s mission and vision
- The launch of new products or services
- The opening of new facilities
- Major contracts or partnerships
- The board of directors and other business officers
- Competition and their operations and financials
- Opportunities and risks
Collected and analysed different technology stacks and website technology stacks to measure and track the website traffic and engagement w.r.t global traffic rank, visit duration, bounce rates, monthly ranking of the website, monthly rank growth, visit duration growth, page views per visit growth, website visit distribution as per the countries and the persona.
RECENT NEWS AND ACTIVITY
Tracked shifts in trends in the industry by collection all the news and activity on the account. This helped the customer to understand and draw insights of the changing trends in the industry and take informed decisions accordingly.
Why is it more economical to hire us for B2B sales?
- We do all the heavy lifting of the B2B Inside Sales Campaigns
- All you need to do is to give us the campaign brief and define the parameters
- You pay us only when an online meeting gets concluded
Speak with our B2B sales meeting generation expert
Co-founder and CCO