The company needed a partner that could research, collect and provide a very detailed information about an organisation. A common challenge was for the sales leaders to grow their sales and revenue targets from the named accounts. They needed to have a comprehensive data available on an account which would help them to plan specific campaigns and penetrate the account to increase the sales and revenue from the customer.
With significant market share in the consumer segment, the customer wanted to increase the market share from the enterprise segment aggressively. The sales and marketing team had to adopt the account-based marketing plan to grow their revenue from the strategic accounts by creating very targeted campaigns to penetrate and upsell to the decision makers.
The FunnL team works with the customer to help frame the scope of the research and data points and deliver actionable answers and insights based on data research and collection, trend analysis, and reporting. Here are some use case examples:
Collected various data points from the past 5 year of the company annual performance as following:
Collected and analysed different technology stacks and website technology stacks to measure and track the website traffic and engagement w.r.t global traffic rank, visit duration, bounce rates, monthly ranking of the website, monthly rank growth, visit duration growth, page views per visit growth, website visit distribution as per the countries and the persona.
Tracked shifts in trends in the industry by collection all the news and activity on the account. This helped the customer to understand and draw insights of the changing trends in the industry and take informed decisions accordingly.
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