Personalized email marketing is one of the best one-on-one marketing strategies. In an email, this means subdividing your data into different categories in order to provide more custom-made content and to create a better connection with every client receiving your email. It is a common strategy that marketers use to connect with their prospects. When your emails land in the inboxes, they should drive the reader to click on them and open. Read on to get 8 valuable tips for personalized email marketing.
Importance of personalized email marketing
Personalized email marketing is essential because people want to be looked upon as an individual. Gone are the days when one-sized messages used to fit all the prospective clients. Personalized emails have the capacity to grab the attention within the inbox as highly relevant, custom-made material. These emails increase the chances of being opened and clicked on. Personalized emails boost customer experiences by sending the right content to the right people at the right time.
Tips for personalized email marketing
- Gather relevant information
To begin with, personalizing your emails you need to research your customers. To lay down applicable content, you need to know who your customers are, and how to serve them most efficiently. ‘Asking’ is the best way to find out this information. In case you don’t want to ask for so much information that it irritates your recipients, you can select particular questions that will help you better serve your customers.
- Segment your lists
Once you’ve gathered all your information about your leads, you can then divide your contacts into groups. You can differentiate your contacts into a variety of segments, including demographics, customer type, and location. For instance, Check out the email one receives from Dillard’s (DDS). All the models in the email are women. What’s clear about this form of personalization is that it is so simple. Gender is one of many ways you can segment your emails.
- Focus and create quality over quantity
You should be cautious of how many segments your recipients are embraced in at one time. You don’t want to oppress your recipients with too many emails or oppress yourself with too many segments to nurture and manage. Test what segments and emails your recipients respond best to in stages so you don’t burden the inbox with dozens of emails. Focus on quality and not quantity.
- Know the right time to pitch through mails
Personalizing your emails is an amazing tactic, but sending emails immediately after viewing an item. This level of personalization feels like your privacy is being raided. Give some time and space between someone viewing an item and sending an email.
- Don’t stop at the name
Personalized emails are not only about including your recipient’s name in the greeting of the email. While this is definitely an integral part of personalization, it is only one element of many that you can use to connect with your customers. The name substitution has become common, and you’ll need to move over your recipients’ names to grab their attention.
- Subject lines to work:
They always hold importance in the world of email marketing. But they’re also the personalization strategy that has to be the most particular in order to work. Subject lines should differ depending on industry, audience, and so on. You’ll have to run your own tests to find the ones that are effective.
You can split-test subject lines to discover the styles your audience responds to the most. With testing, you can alter the content of your subject lines based on all the data you’ve gathered.
Open rates and conversion rates depend on the subject lines. You can do these A/B tests with tools like ‘drip’ and ‘MailChimp’.
- A clear call-to-action (CTA):
Make sure your email has a clear call-to-action (CTA). This will influence prospective clients on what to do, making the user journey subtle and transparent. An effective CTA eliminates confusion, allowing your website visitor to take the required next steps. Use a strong command verb to start your CTA. Make sure it is brief and efficient. Use words that arouse emotion or craze. Your prospects should have a convincing reason to take the desired action.
- Add times and dates:There are hundreds of tools and codes that can help you integrate dates and times into your emails. Adding days and times is the perfect strategy for driving up engagement because limited-time offers that focus on seriousness will push people into taking action. You can always make dates or times specific to each client if you offer things like email courses that readers can join at any time. This way, you can set different deadlines for different subscribers depending on when they decide to join in. The aim here is that you don’t want them to let your email stay in the prospect’s inbox until they forget about your offer. That’s why creating a custom deadline is so efficient. Remember to send out a series of emails that reminds people how much time is left for their personal offer as well.
- Subject lines to work:
- Focus on behavior
Looking at the behavior of your recipients is one of the best ways to personalize your emails. Setting up automated nurtures for beneficiaries who are engaged, or not at all engaged is a very helpful way of organizing your email campaigns and reaching prospective buyers.
- Subscriber tags
Subscriber tags let you send the personal calls to action in your email content. And you can use them for activating emails, too. You can tag subscribers based on their choices, like visiting a certain page on your site, clicking on a link you send, and more. Then, write out emails that will only be sent to beneficiaries with matching tags. This approach is time-efficient because you can segment all your workflows through just one email.
- Utilize the strength of landing pages
Personalized emails may increase your opening rates. But the end goal is to increase the conversion rate, which is to convert readers into your customers. So, you need to utilize the strength of your landing pages. The link to the landing page should be included in your emails ao they’ve got a place to go. You have to be assured there are relevant landing pages in your emails.
Personalized emailing is the simplest and most efficient way to generate leads. But it drives results only if you take the right approach towards it. You can also build relationships with your prospects at mass by sending them amazing content that they love and continue to engage with.
FunnL has been successfully generating sales qualified meetings using personalized email with the right approach as a part of its framework. Using the right strategy, FunnL today is the fastest growing platform to generate successful sales qualified meetings and has generated more than 10,000 leads for about 100 companies. Keeping the sales time on point with the prospective leads and making sure the engagement level is high is surely one of the main reasons for FunnL’s success.