Email marketing is the most affordable way to reach different audiences. Video, on the other hand, is a great way to grab attention and keep people engaged. In a world where everyone is trying to get noticed, email marketing and video are two services that can give you the edge you need.
Moreover, a statistical report states that 76% of marketers plan to increase the use of video marketing, as it shows an undeniable impact with an open rate of 19%, a click-through rate of 65%, and a reduction in unsubscribes of 26%. [source]
The stats prove that these two services, one engaging and the other cost-effective, complement each other perfectly and offer the perfect solution for anyone looking to stand out from the crowd. So without further delay, let’s get started!
Related: Master The Art of B2B Email Marketing With Key 6 Rules
In this blog post, let’s see the seven most unshakable ways to use video in email marketing campaigns.
1. Use videos to educate your customers.
One great strategy is to share informative resources if you’re looking for ways to engage with your subscribers and keep them coming back for more. For example, once someone signs up for a trial, you can send them helpful emails with video content that explains your product or service in more detail.
Videos provide valuable information and show that you’re invested in their success. Plus, it raises awareness about your product or service and guides viewers through decision-making.
2. Try gaining the audience’s trust.
Video email is effective because it’s humanizing and allows your audience to see the real people behind your brand and get a glimpse into your company culture. By sharing day-to-day office footage or introducing staff members, you can help your viewers feel like they know you and build trust.
This strategy is also used to show off your product in a new light. For example, if you sell software, you could create a video tutorial showing how it’s made. Whatever approach you take, video email is an excellent way to engage your audience and build relationships.
3. Cultivate a sense of strong connection.
Many businesses focus on promoting their products and services in the most favorable light possible. However, another approach that can be just as effective is sharing your story. Sharing your journey with your audience can cultivate a sense of connection and inspire them.
There are many ideas for this type of video email marketing; just be authentic, and your audience will appreciate it. In addition, using professionally designed video templates, you can have all the elements, including a countdown timer, a CTA, and many more. So why not give story-based email marketing a try?
4. Promoting your new release.
A well-crafted preview can be a powerful tool for promoting an upcoming event, product release, or product launch. By generating excitement and interest in the lead-up to the main event, previews can help ensure that your target audience eagerly anticipates your big day.
There are several ways to use previews effectively, depending on the nature of your upcoming event. For example, if you are releasing a new product, make a quick video of the wrapped-up gift box yet to be opened or the shipment arrives at your warehouse. By taking the time to create a well-crafted preview, you can lay the groundwork for a successful launch.
5. Give incentives to keep them in the loop.
Email subscribers are some of the most dedicated followers. So, it makes sense to give them a little extra love in the form of bonus content. The incentives could be anything from early access to a live webinar to a PDF guide that dives deeper into one of the blog topics.
Not only does this provide an incentive for people to stay in the loop, but it also helps to build goodwill and keep your audience engaged. So, consider using emails to give your subscribers something extra that will make all the difference in keeping them interested.
6. Provide useful updates in newsletters.
Many people think that videotaping an event is only for big-city news corporations. However, anyone with a cellphone can be a community videographer these days. To keep your blog fresh, you should include videos from recent commercials in the newsletter.
In addition, videos will generate more traffic for posts on that particular topic and show people what they may be missing if it’s not common knowledge! This way, even those who don’t check social media can see what’s happening in the community.
7. Show the playful side of your brand.
A GIF, or Graphics Interchange Format, is a fun and engaging way to show your playful side of the brand’s personality in an email. You can use a GIF to attract people to click through to the landing page or to tell a story interestingly and uniquely.
Whatever the purpose, ensure the vital information is front and center in the first frame. With just a few seconds to capture the audience’s attention, ensure they understand what you’re trying to say. So have some fun with your GIFs, but make sure they serve a purpose too.
So go ahead and get creative with your video marketing! As long as you keep the viewer’s attention in mind and ensure that the videos are valuable and helpful, you can use them to achieve your goal for email marketing campaigns.
