Many award-winning lead generation agencies use the 6 tricks we are going to talk about in this article. The majority of the industry underestimates these but these strategies can be your winning shot and help you generate leads for your sales team. A lot of these tools and tricks are around finding ways to increase the lead at the top of your marketing funnel, whether it’s increasing social media reach, lead list size, or any other marketing feature. Let’s go through these 6 underestimated lead generation tricks you should be following to make your B2B lead generation efforts more effective.
6 underestimated lead generation tricks
- Network More Efficiently With Followerwonk
Followerwonk is a Twitter networking tool that helps you find other Twitter users with particular interests, graded by how popular they are. Followerwonk’s segmenting and ranking features are very helpful because they place the appropriate industry influencers at the top of the rankings very dependably, so you can quickly assemble a list of 10 or 15 primary people that you’d like to connect with. And, the best part is that you can reach out to them directly from the tool itself. If you’re just interested in building followers, you can do a search for the people who follow the most people and then follow them from Followerwonk. This is effective and efficient because these are the people who will most likely end up following you back. Increasing your social media reach is an amazing way to get noticed on the lead-generating content you share on Twitter.
- Make Sure Your Social Media Presence Leverages Lead-Capture Forms
Never forget to include lead-capture forms on your social media profiles. This is the most common mistake people ought to make. Your motive should be clear: that is some of your social media updates must convincingly send your fans and followers to landing pages on your site and refer back to content offers that you have. You can also use some marketing automation software for tracking and handling your posts. If you use interactive posts, that means you are engaging followers. To maximize that engagement, you need to capitalize on the potential that automation offers
- Website optimization
Most of you would find this trick very obvious but it is slightly complicated. It’s all too easy to lose track of old pages and outdated offers on your website when you are totally occupied. Don’t miss to take a quick account of your offers and their conversion rates at least twice a year. Subsequently, check pages on your site that haven’t been updated in the last six months. If they are offers that are not showing good conversion rates anymore, you should change them with new offers that are proving more effective and efficient. By getting into a consistent, six-month cycle of this, you will be more aware of what is flourishing or failing on your website, and better able to turn around pages that aren’t supplying their potential value.
- Get B2B leads from Quora Q&As
Quora is a question-and-answer forum and community for intellectuals to voice their viewpoint. Using content to educate buyers and answering the questions is an old trick. But the difficulties that most B2B marketers face when using Quora is:
1. Getting the right content in front of buyers.
2. Finding questions that buyers are asking
Here’s the solution to solve both of these problems. To begin with, create a list of potential questions to answer. Search Quora for relevant competitor names, and topics. Look at the “Related Questions” links. If you’re targeting search keywords, look for questions that show up on the first page of Google for those keywords. Once done, prioritize the list of questions by relevance, number of views and followers, and Google prominence. Write answers to the top three questions on your list. Ask your team and friends to upvote your answers. Don’t downvote others’ answers and don’t use bots or mechanical Turk. Make sure your answers are relevant, informative, insightful, and useful. These answers are your content. Be thoughtful while writing them. Furthermore, try to find a way to include a link to your company’s website in your answers. Most people don’t mind if you add your company as long as you are actually offering value. Constantly answering questions that add value will increase your traffic while making you noticeable.
- Personalized email marketing
A personalized email is still an effective strategy. By personalizing email don’t just personalize the name but rather focus on other aspects as well. For instance, subject lines play an important role. Subject lines should differ from industry to industry, audience to audience, and so on. You’ll have to run your own tests to find the ones that are efficient. Further, don’t forget to add subscriber tags. Subscriber tags let you send personal CTAs in your email content. Lastly, understand what your readers are interested in. Start personalizing your emails by recommending actions based on a reader’s past ones. You have to make sure that your recipients stay engaged. Platforms, like FunnL, have aced the art of email marketing and have generated around 1000 of leads using it. They know the art of nurturing leads through personalized email marketing well enough.
- Provide Special Offers to Your Unengaged Email Recipients
Build a mailing list of people who haven’t been reactive to your last five emails to them, and then send them a special offer asking them what they’re looking for but haven’t seen. This will help you get valuable feedback and advice as well as generate leads from prospects who were otherwise unresponsive. Consider this as a customized lead nurturing campaign for an unresponsive set of leads.
- Provide Special Offers to Your Unengaged Email Recipients
- Build a list of high-quality B2B leads (instead of buying)
Buying a list of leads is like sending scripted emails without any personalization. You may feel like you’re saving time, but in reality, you are just wasting your time. As said by Ben Lack CEO of Interrupt Media, “One of the best ways to build a list of high-quality B2B leads is to get visibility into who’s visiting your website.” If you have information about someone at a company viewing certain pages on your website, then you have a better chance of sending a personalized message to them to begin a conversation. Closing B2B leads requires applicable information and high levels of personalization. Alas, purchased lists fail to provide both of these aspects. They’re outdated by the time you get them or hardly provide any information. So instead of buying a list of B2B leads, build your own.
Some of these tricks might sound so obvious or perhaps you’re practicing them already. Nonetheless, every marketer knows that one-size-fits-all does not work, especially in the B2B market. Like FunnL you can keep this list handy and refer to this list when your current strategy isn’t working. Press “Ctrl” + “D“ and bookmark this link for future reference. Or, check out how FunnL generates Sales Qualified Meetings (SQM) for their clients on the process page.