What kinds of email marketing campaigns should you send them now that you have an audience? Unfortunately, while many marketers appear to understand the fundamentals of email marketing – personalize the language, make the call-to-action stand out, segment your audience, etc. – many need to pay more attention to the necessity of emails’ aesthetic attractiveness.

 

A recent study shows that 95% of internet users in the United States between the ages of 25 and 44 use emails (source). As a result, email marketing can occasionally be even more effective than social media. In this post, let’s explore six of the most well-liked and compelling email marketing campaigns you may run to grow your business.

 

Use These 6 Highly Effective Email Marketing Campaigns

 

Here are the six kinds of email marketing your company should use. But this isn’t a comprehensive list because every business is different. So instead, adjust your plan as necessary.

 

Let’s dive into the main attraction of this article:

 

1. Announcement email – Worth sharing

 

Your B2B email marketing campaigns should include announcement emails, but they differ slightly from your regular emails in some ways. Any newsworthy information from your end must be shared with the client.

 

Therefore, you should inform your subscribers of company news regarding awards, new product launches, new price alternatives, and other share-worthy internal news. You can create an announcement email by demonstrating the news or providing a link redirecting to a landing page.

 

2. The follow-up email – The multipurpose weapon

 

This B2B email marketing campaign type helps track client activity on your website or their response to your message. According to a survey, the first email in a B2B sales campaign receives a 30% response rate, but the fourth email only receives 14%. 

 

Additionally, once an email goes unanswered, 70% of email chain responses stop. This attribute indicates that following up at least once can increase your conversion rate by 22%. (source)

 

Follow-up email campaigns are for several purposes, such as,

 

Thank you emails

 

Send automated “thank you” responses to your clients’ positive actions towards your business. You may send such emails,

• When a client achieves a particular goal;
• When a client registers for a newsletter via email;
• After a purchaser transaction was made;
• When a client recommends your products or services, etc.
  
  

Welcome emails

 

Users that receive a welcome email engage with the brand 33% more frequently. (source) That’s why the first step in building a strong relationship with your client is sending them a welcome email. Keep in mind that welcome emails have high open rates.

 

Emails for account activation

 

An activation email sounds reasonable when a registered user stops using your services. You should include clear, concise directions on the activation process of a profile, account, and subscription. Also, notify them of the benefits of the activation.

 

Feedback emails

 

A feedback email is suitable after clients have used your service or visited your website. Keep feedback forms brief and straightforward.

 

3. The curated email content – Enriched with information

 

Clients give you their contact information because they think you can offer the information they need at this hour. Curated emails are effective for sharing fascinating information that provides the ability to keep up a positive rapport and isn’t constantly self-promotional. This method enhances your content’s visibility. Depending on the content you curate, you may send this email once a week or once a month.

 

Newsletters are a popular format for curated content and an excellent email campaign for sharing brand stories. According to 40% of B2B marketers, email newsletters are the most important source of content marketing strategy effectiveness. (source)

 

4. White papers – The well-researched content

 

When it comes to the number of personal information users want to divulge in exchange for access to the content, white papers have proven to be one of the most valuable currencies. 48% of B2B buyers are eager to sign up to download a white paper. (source)

 

When you send your subscribers informative and instructional marketing emails, they can see how your company can help them achieve their goals or resolve their problems.

 

In B2B marketing, clients frequently show interest in extensive and in-depth content on subjects they want more information about. Share links to the contents of well-researched white papers, such as

• Industry research and insights
• Step-by-step instructions and tutorials
• Problems and solutions for a particular business area
• Customer surveys.
  
  

5. The video email campaign – Creative and engrossing

 

Since a video message is more engaging than a text message, including videos in an email marketing campaign is wise. In a recent study on email marketing campaigns, the data found that clicking on images rather than video thumbnails resulted in a 21.52% increase in clicks (source).

 

Video emails convey your company’s expertise and history more creatively. It can be a corporate video, client testimonials, a video highlighting a product or initiative, or a business overview. 

 

Additionally, they will believe in your expertise and keep your brand in mind when it’s time to purchase or subscribe once they learn something valuable from your business through a tutorial video or a series of emails. This is one of the crucial types of email marketing that guarantees openness.

 

6. The re-engagement email campaign – The connection rebuilder

 

During your email marketing campaign, some of the subscribers on your list will inevitably stop being active. Re-engagement emails are the best weapons to fight this unfavorable game. It helps restore your relationships with your clients. There is no drawback to sending such emails. It is just as rewarding as gaining a new subscriber.

 

So, what should you do?

It’s not at all complicated! Reintroduce your brand, emphasize any changes you’ve made, describe your selling points once again, and explain how your service will improve the client’s business. The optimal time to run this email campaign is once or twice a year.

 

Related: Top 10 Content Ideas to Help Your Business Accrue New Leads

 

In B2B marketing, trust is a vital element. The six types of email marketing campaigns listed above will help you attract clients and build good relationships with them. So get ready to boost subscriber engagement for more sales, higher customer revenue, and ultimately better profits.