The onset of the pandemic has left all global industry leaders scrambling for alternate, remote solutions to their pre-existing conventional methods. Virtual sales, remote working, and e-consultations are some of the better ones that have popped up in this economy and are “life raft” solutions. They help businesses keep their head above water, but ultimately there has to be growth. And in assistance to the much-needed growth, there is one glaring solution – marketing-qualified meetings.

As a business practice, qualified leads are the primary source for more MQMs and reduced marketing costs – which will ultimately mean increased revenue for your business. It’s important to understand the importance of MQMs as your business grows. MQMs are essential because they help you reach more qualified leads and increase your lead conversion rates. In addition, MQMs provides research-driven insights that allow you to better target potential clients with relevant offers. In short, MQMs are a proven way to increase your sales pipeline.

All major businesses across the globe are staying afloat and improving technological infrastructures by utilizing the speedy advancements of remote working and management. In this era of highly competitive virtual salesforces being formed at various points around the world, you need an edge to help your business survive – and with MQM, you can one-up your competition and obtain more prospects faster.

Before proceeding, here is all you need to know about MQMs, and why they are a popular choice for B2B marketers.

Why should you aim for more MQMs?

Marketing Qualified Meetings are the perfect solution designed to help your company qualify leads, increase conversion rates, and close more deals. With such meetings, you can be confident that every lead is qualified before they ever speak with one of your team members. You won’t have to worry about wasting time on unqualified prospects or spending money on marketing campaigns that don’t work.

If you want an easy-to-implement strategy for generating quality leads and improving sales performance in your company, then marketing qualified meetings are the right choice for you! We, at FunnL, can find a plan that works best for your needs – just give us a call !

How can you achieve better results with more MQMs?

Meeting with qualified prospects is a great way to generate more sales-qualified leads (SQL), and generate revenue for your organization. In this post, we will talk about five strategies that have been proven successful over time and will help you generate better results using MQMs. 

• The first tip is to know your prospects. The more you know about them, the easier it will be to talk with them and show them what they need. Be sure that you research their website, read their blog posts, or see if there are any published articles written by said individual/business in popular publications. If not, browse the Internet! Almost everyone has an online business profile available to the public.
• The second tip is to understand their desires and needs. What are they looking for? This information will form the base of your conversation, so it is critical to know what you’re talking about before meeting with them. Broaden their horizons by showing them new possibilities in their business strategies. 
• The third tip is to show your prospect some newer ways that they can use your services, breaking away from your conventional, public bird-eye view.  By giving them the specifics and showcasing how pointedly your business solves various exemplar problems, you improve your potential customer’s understanding of how you work. Transparency, when paired with your prospect’s perspective, is a powerful persuasion tool.
• The fourth tip is to learn the prospect’s pain points. If you know where it is hurting them, then you have a better chance of relieving their discomfort and getting them on board. This can be executed smoothly by utilizing marketing-qualified meetings! In this manner, MQM often lays the foundation stone for strong B2B relationships.
• Fifth, just be yourself and make sure that your prospects can see who you really are. Don’t try too hard to sell them on what you have to offer right off the bat. It’s a show and tell, not a pitch! Treat marketing-qualified meetings as interactions among companies and clients, and you will have mastered the art of MQM in a role-changing manner.

At FunnL, B2B lead generation and qualified meetings are our only services. We are pioneers in the field of sales-qualified meetings and marketing-qualified meetings, and our team of professionals is here to help you get your next customer! We have a portfolio of 25,000+ successful qualified meetings and are the global pioneer in the business. Contact us today!