Sales enablement tools allow sales teams to have visibility into the entire sales content lifecycle, from publication to pitch. With powerful search, scoring, and syncing capabilities, a sales enablement tool can help teams track content performance and ensure that the correct information is always shared with potential customers. In addition, a sales enablement tool can help your team sell more effectively by closing the loop between marketing, sales, and customers.
So when it’s time to choose a sales enablement platform, what should you keep in mind? Here are five things that can help you make a decision.
1. Value of time
When choosing a sales enablement platform, you want one that will be fast to start. That way, you can get up and running quickly without delays. Collaborating with a provider is the ideal way to get a quick start. They should be able to help you every step of the way, from implementation to training to customer support.
Additionally, look for a provider offering a high-touch customer relationship management approach. This way, you can be sure that your needs are always being met and that the technology you’re using is always up-to-date. Then, with help from the right provider, you can be up and running on your new sales enablement platform in no time!
2. Easy usage
When evaluating sales enablement technologies, it is essential to consider how easy the platform is to use. A platform that is difficult to use will likely result in low assuming rates. Instead, choose a platform that makes it easy for sales reps to find the content they need and update information in real-time.
In addition, real-time ensures that your sales team uses the most relevant and up-to-date information to create personalized sales presentations.
3. Mobile friendly
The right sales enablement solution will help you close more business by providing your sales team with the tools and information they need to succeed, whether in the office or the field. Mobile access is critical for today’s sales force, so make sure your solution can be used on various devices. Also, consider whether you need to offer different access levels to direct and indirect sellers. With the right solution in place, you can improve sales productivity, increase visibility into the sales process, and boost your return on investment.
4. Integration
A scalable platform will also be able to accommodate a growing user base. When choosing a sales enablement platform, it is essential to consider the needs of your sales team and your business. Some platforms may offer more features than others, so select one with the right mix of features for your needs. It is also essential to consider the platform’s scalability and integration with other technologies.
A good sales enablement platform will provide tight integration with your CRM system out of the box. This tight integration will allow your sales reps to quickly and easily access the content they need within their CRM system.
5. Safeness
Regarding business data, security should always be a top priority. By working with a company that follows industry-standard security procedures, GDPR (General Data Protection Regulation), and other relevant laws and regulations, you can be confident that your data will be protected. In addition, you can be sure that your data will be handled appropriately if you do your homework upfront.
Related Article: Why Should You Equip Your Sellers With A Sales Enablement Platform?
The market for sales enablement platforms is growing and becoming more competitive daily. Knowing which platform is the best fit for your organization can be challenging, but keeping the following five things in mind will help to make an informed decision.
