Call to action (CTA) is a clever business strategy used by lead generation businesses. Effective digital marketing requires a CTA that is well-written and executed. The key to attracting customers to your offers is how brilliantly you use CTAs.
The offer’s value is lost or less influential if your CTAs are ineffective at grabbing users’ attention and convincing them to click. On the other hand, a well-built CTA serves as the engine for your lead generation business and has the power to win or bust the sales funnel.
Every brand vies for consumers’ attention in the marketplace by using unique and click-worthy CTAs. So let’s check out the five irresistible call-to-actions used by lead generation businesses.
1. Get a free quote
“Get a free quote” is a famous call to action (CTA) used by lead generation businesses. Businesses can use this CTA with other marketing efforts, such as online ads or email campaigns. “Get a free quote” is low-commitment and provides value to the customer.
In addition, by offering a free quote, businesses can demonstrate their expertise and build trust with potential customers. As a result, “Get a free quote” is a compelling CTA for lead generation businesses.
2. Register for our upcoming webinar
“Register for our upcoming webinar” is a standard call to action (CTA) used by lead generation businesses. By incentivizing potential customers to sign up for the webinar, companies can capture contact information and follow up with those leads later.
In addition, businesses can use webinars to build relationships with potential customers and create brand awareness. By offering valuable content and engaging with participants, businesses can establish themselves as experts in their field and develop a rapport with potential customers.
3. Claim your free trial
Choose actionable words or phrases when you want the leads to take instant action. “Claim your free trial” is such an example of when salespeople want to encourage engagement with their prospects. It lets them decide things immediately.
Companies use a “Claim your free trial” call to action (CTA) for two main reasons. First, it helps to increase the number of leads. By offering a free trial, businesses are more likely to receive contact information from potential customers. Secondly, ” Claim your free trial ” CTAs help build trust and credibility. Customers are more likely to do business with companies offering free trials, as it shows confidence in their product or service.
4. View Demo/Book a Demo
You can’t afford to lose that opportunity when you are assured that your lead is a decision maker in their organization. This is where you implement a sales-focused CTA, such as a “view demo” or “book a demo” button that links the leads to your sales team.
The simple call to action sounds more like a casual invitation than a marketing strategy. Saying that scheduling a demo by a specific date will automatically enable your prospect to understand your products or services more vividly. It also intensifies the offer and provides a slight air of urgency.
The CTA is compelling because it provides potential customers with a specific and actionable next step. By clicking on the CTA, they are taken to a page where they can learn more about the product or service and book a demo.
5. Subscribe now and get exclusive discounts
This CTA aims to encourage website visitors to subscribe to the business’s email list to receive exclusive discounts and offers.
By subscribing, customers are promised to receive exclusive discounts on products or services. In addition, this CTA encourages customers to take action by creating a sense of urgency. Furthermore, it incentivizes customers to subscribe, increasing the likelihood of conversion.
As you can see, the bottom line is that there is no all-purpose approach to designing influential CTAs. However, most lead generation businesses use these five irresistible CTAs to grab their prospects’ attention and promote brand awareness. So, before creating one, make sure your CTA is unique and eye-catching while at the same time, you don’t want it to be so complicated that customers don’t get what you are asking them to do. Also, check that it is visible and easy to find on the page. Then, execute it like a pro!