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5 Best Practices for Data Enrichment

Data enrichment is the process of adding value to data by augmenting it with additional information. This can be done manually or through automated means, and the results can be used for a variety of purposes, from understanding customer behavior to fighting fraud. In order to get the most out of data enrichment, it’s important to understand the best practices for doing it effectively. 

There are a number of best practices that you should follow when enriching your data, and this article will discuss five of them. Following these best practices will help you get the most out of your data enrichment efforts.

1. Know what you want to achieve

Before you can select the right data enrichment service, you need to know what you want to achieve with your enriched data and what data you need in order to do so. What business goals do you want to support? What analytical needs do you have? Once you know what you want to achieve, it will be much easier to select the right type of service and tools for the job.

2. Work with a reputable provider

Organizations of all sizes rely on timely, accurate data to make sound business decisions. However, collecting and managing this data can be challenging. Data enrichment is a process that helps organizations improve the quality and completeness of their data. By working with a reputable provider of data enrichment services, organizations can access comprehensive and well-curated data sets that can help them achieve their business goals.

In addition to email appending, address appending, and phone number validation, good providers can remove duplicate fields, fill in the missing touchpoints, and replace outdated contact information on your campaign.

3. Gather more information about leads by using longer forms 

It may seem counterintuitive at first. However, many businesses struggle to gather the necessary information due to the short-form nature of typical lead capture forms. In order to overcome this limitation, businesses should consider using longer forms that can gather more detailed information about potential leads. 

In spite of the fact that this is not as high-tech as other data enrichment strategies on this list, it is one of the easiest ways to enrich your data. Instead of just asking for an email address and first name, you can ask for information such as:

  • Job title 
  • Company size (based on number of employees) 
  • Industry
  • Email address
  • Location 
  • Phone number
  • Website URL
  • How can we help you?

By gathering more detailed information about leads, businesses can make better decisions about how to target them and improve their chances of converting them into paying customers.

4. Use automated methods to supplement manual enrichment tasks

Of all the methods of data enrichment, manual data entry is often considered the most reliable and accurate. However, it can also be quite time-consuming and labor-intensive, particularly when dealing with large volumes of data. Automated methods can help to reduce the workload associated with manual data entry, thus freeing up time for other tasks.

5. Enhance cold calling data & email data with FunnL Inside Sales Platform

Inside Sales Platform is designed to provide users with the most accurate and up-to-date information about potential customers. However, it can also enrich data for data enrichment initiatives. 

By inputting specific information about your ideal customer persona, you can access high-quality B2B leads data. Additionally, the platform contains email and cold calling automation tools that make reaching out to potential customers easy, saving you time and effort.

This platform makes it easy to connect with potential customers who are most likely interested in your product or service. Contact us today if you are looking for a reliable partner to provide you with high-quality leads. We will work with you to understand your needs and provide you with a solution that helps you reach your goals.

An inside sales platform built by inside sales professionals.

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