15 Easy Strategies to Generate More B2B Leads

Many businesses spend substantial time and resources generating leads. This is entirely comprehensible since a business cannot grow without a consistent intrusion of new leads. So, marketers prefer to invest in proven tactics like email marketing, SEO, content marketing strategy, and social media marketing that drive prospects toward the sales funnel.


This is great. But sometimes, you have to work hard and think outside the box. These days, clients are bombarded with emails and advertisements, which can annoy them. It’s becoming increasingly difficult to cut through the noise, so the demand for innovative new strategies is the need of the hour.


How to Implement Retargeting Campaigns?

  • Retargeting campaigns allow you to re-engage website visitors who have shown interest in your products or services but haven’t converted yet.
  • Set up retargeting pixels or tags on your website to track visitors’ behavior and segment them into audience lists based on their interactions, such as pages viewed, products added to the cart, or forms submitted.
  • Create personalized retargeting ads that speak to each audience segment’s interests or needs, offering relevant incentives or messaging to encourage them to return and complete the desired action.
  • Test different ad creatives, messaging, and targeting options to optimize performance and maximize ROI, continually refining your retargeting campaigns based on data-driven insights and feedback.

Which B2B Lead Generation Channels Work?


The answer to this question depends on the person you are questioning. Hubspot’s study of the best B2B lead sources concluded that SEO is the best lead generation channel. In contrast, Chief Marketer’s data on the same question concluded that email marketing is the most effective channel.


The likely answer has to do with audience prejudice. A survey conducted by an email marketing provider will almost certainly have different results from one conducted by the content providers, as their audiences vary.


Instability aside, the online strategies that always stand out are:

  • Email marketing
  • Search marketing
  • Social marketing
  • Content marketing
  • Conversion rate optimization

Twitter can be used to close a $250,000 lead for a B2B business or to spam prospective clients and disgrace a brand. So, the channel you choose will play a prominent role in how effective and efficient your lead generation is, and how you implement your campaign will play an even more prominent role.


With this warning, let’s look at 15 easy ways to generate more B2B leads to generate magnificent results.


Proven Strategies to Generate B2B Leads


In this article, we will discuss out-of-the-box lead generation strategies that can matter most in B2B business and explore the proven strategic ways used to generate leads. But before exploring those strategies, you must get the foundations right and ensure you can seize and convert a large percentage of leads from the campaigns.


#Personalized email campaign


You need to design your personalized emails. Your emails should speak the reader’s language, academic prose, or informal style. The critical information should remain the same, but your delivery mechanism needs to vary depending on the reader’s personality. Always include your call to action (CTA) in your email signature. Although CTAs in emails are common, you must stand out and take a step further by placing a CTA below your signature. This works wonders, especially if you send a lot of emails.


Also Read: 8 Most Valuable Tips for Personalized Email Marketing


#Syndicate your content


Content syndication expands your brand’s content by swaying the audiences of compatible brands. By placing your content in front of the right audiences you may have failed to reach otherwise, you can generate more leads and increase your business opportunities.


Additionally, syndicated content can help you upgrade your search engine ranking by getting backlinks to your website. Make sure that you syndicate the best of your content. This strategy works best when the content is valuable and appropriate to a particular audience. SEO is just an added advantage.


#Answer questions on Quora


Recently, Quora has become quite popular. It has around more than 100 million active users. You can search for relevant questions to your niche using the full-text search feature. By regularly providing helpful and educational insight, you can be observed by your target audiences on that platform. This strategy helps in building brand awareness. You can even add a link to your answer if you’ve created content addressing a question on Quora. This may help you to get traffic.


#Create compelling content


  • Content marketing is a powerful tool for attracting and engaging B2B leads. By creating high-quality, informative content that addresses your target audience’s pain points and challenges, you can establish your brand as a trusted authority in your industry.
  • Consider developing a mix of content formats such as blog posts, case studies, whitepapers, videos, and podcasts to cater to different preferences and learning styles.
  • For example, if you’re a software-as-a-service (SaaS) company targeting small businesses, you might create blog posts on topics like “5 Productivity Hacks for Small Business Owners” or “The Ultimate Guide to Choosing the Right CRM Software.”

#Make social media splash


Social media channels are the most functional way to engage with prospects and customers, irrespective of industry. Different channels are more efficient for various demographics. If you seek younger customers, don’t forget to link your Snapchat account to other social media channels. Other platforms like Instagram, Facebook, LinkedIn, and Twitter are also essential, depending on your target audience.


You must know which platform you will use to find your target audience. LinkedIn is a beautiful place to gain qualified leads. B2B marketers see a higher success rate on this channel as it has more business users than other social media sites. As social networks advance, new platforms arise, and customer behavior changes, sales and marketing teams should follow the changes closely to keep up with the dynamically changing preferences.


#Create remarketing campaigns


Remarketing helps you track visitors interested in your site and then direct specific ads to them. The most significant advantage of remarketing is that it pays attention to your engaged audience. These people who are already familiar with your products or services have a higher chance of converting into leads. It also builds brand awareness and increases website traffic.


#Optimize your landing pages to match search intent


Optimizing your landing pages is one of the best search marketing strategies for generating B2B leads. Continuously optimize your landing pages to match your purpose. Landing pages help your leads to convert into clients. Landing pages drive traffic. Optimizing a landing page ensures you attain the highest possible conversion rate from the visitors who arrive at that landing page. Landing page optimization can also help you lower customer acquisition costs and acquire more customers.


Here are a few ideas you can use to optimize your landing page:

  • Align your form length to your offer.
  • Write attractive headlines.
  • Segment by channel.
  • Test your landing pages.
  • Provide visitors with valuable offerings.
  • Write your value proposition again and again.
  • Keep the attention ratio 1:1.
  • Give something away for ‘free’.

This email lead generation strategy is outstanding. Today’s internet users are so used to being promised irrelevant “freebies” that they’ve lost all meaning. Offer your target audience relevant freebies that will help them grow.


These free proposals are a lead-generation strategy to turn free users into paying customers. This will work well only if the freebie offered is genuine and valuable. There should be real value in these freebies.


#Collect customer reviews and testimonials:


  • Customer reviews and testimonials are decisive social proofs to build trust and credibility with potential leads.
  • Encourage satisfied customers to leave reviews and testimonials sharing their positive experiences with your products or services on platforms like Google My Business, Yelp, or industry-specific review sites.
  • Display these reviews prominently on your website, landing pages, and marketing materials to showcase the real-world results and benefits customers have achieved by choosing your brand.
  • Contact customers directly to request testimonials or incentivize them to leave reviews by offering discounts, rewards, or exclusive access to new features or products.

#Pack your content with data & sharable ideas


In 2010, you could publish almost anything, and it would rank if you got the technical SEO basics right and pointed a few links to your page. Things are very different in 2024; you must earn your place in the SERPs. The only thing that hasn’t changed is that links remain one of the most important ranking factors, as confirmed by Google in 2016 and various studies since – such as this one from Backlinko (2024).


Packaging your content full of data, stats, and third-party references from trusted sources is one of the most efficient ways of generating the links you need to get your pages in the first ten positions. This makes it simple for Google’s algorithm to verify the precision and authenticity of your content and makes it more link-worthy and shareable to users.


#Host webinars


Consider hosting an online event or webinar. Though sometimes you struggle to set them up, properly implemented and informative webinars are among the best ways to locate brand-new leads and increase website revenue. Our CEO, Mr. Sanju Pillai, has hosted many successful webinars. Although the final goal of a webinar is to get leads for your business, you shouldn’t make it all about you. These events should involve conveying your industry leader knowledge to your attendees. If you do an excellent job, these attendees may see you as an expert who they would reliably refer to consult for various services.


At the end of your webinar, always remember to have a Q&A session and offer guests a way to contact you directly. Send them a “thank you for attending” follow-up email, which will remind busy guests to check out your website whenever they have time.


#User-friendly experience


User Experience (UX) refers to how website visitors search, browse, and use your website. Websites with good UX seek higher conversion rates and see longer on-page times with higher engagement rates. If your UX is not good enough, it often leads to high bounce rates and confusion. Navigation is one of the most important aspects of a website with good UX. To assess your user experience, browse your website like a lead.


Here are a few tips to make your website navigation simple and efficient:

  • As simple as possible, with limited menus, sub-menus, and pages
  • Easy to understand
  • Easy to access
  • Laid out in a sensible hierarchy, with related pages grouped together

#Optimize your website


Begin with optimizing your website to increase website leads. Choosing the SEO company is the right way to make your website more optimized and result-driven in SERPs. The process often involves assessing, adding, and editing written content to ensure it will help your website rank highly. SEO is essential to ensure that your site appears in the search results for the keywords and phrases most relevant to your business.


#Opt-in forms and pop-ups


  • It effectively captures leads directly on your website. By offering incentives such as discounts, free resources, or exclusive content, you can entice visitors to provide their contact information.
  • When designing opt-in forms and pop-ups, keep them visually appealing, unobtrusive, and easy to close if the visitor isn’t interested.
  • Additionally, consider using exit-intent pop-ups that trigger when visitors are about to leave your site, offering them a last-minute incentive to stay engaged.

#Outreach to prospective clients


Occasionally, the best course of action to find leads online is to track them all by yourself. If you’re surfing the web and finding someone who could be your prospective client, you should have an outreach program to handle this. For instance, if someone mentions on LinkedIn that they’re having difficulty locating organic apples in their area, consider replying to ask if they’ve seen your online shop. Or drop them a short and polite email asking if you can help them. Nothing beats a personal touch, and you may find these leads among the most essential and qualified leads you’ll encounter.


How many leads can you handle?


Following the lead generation strategies mentioned in this article, the most important question is how many leads you can handle. You may reach a point where you have more leads than your sales process can handle, but there’s a key to this challenge.


Preferring automation tools means you can handle vast numbers of leads without the manual workload. You can also outsource lead generation to work efficiently on other internal aspects. You need to learn how to prioritize the most valuable leads for your business.


Also Read10 Reasons To Outsource Lead Generation


These strategies will help your brand stand out when co-occurrence with your current marketing and lead generation strategies. Remember that creating helpful, relevant, and informational content is the prime aspect of charming your prospects and gaining their trust. So, try these easy strategies the next time you’re looking for more leads. You might find a new favorite channel for your brand that produces high-quality leads.


Need Help to Generate Online Leads?


FunnL is one platform that works toward continuously striving to generate sales-qualified leads, taking care of all the tactics and strategies. All you have to do is convert those qualified leads to your clients.


With experience generating 10,000+ sales-qualified meetings (SQMs), FunnL provides an all-in-one inside sales platform that permits you to design, manage, measure, and optimize your inside sales campaigns.


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